Conference Agenda

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Session Overview
Platforms & Sharing Economy 2
Monday, 09/Mar/2020:
3:30pm - 5:00pm

Session Chair: Timm Teubner
Session Chair: Manuel Trenz
Session Chair: Marc Adam
Location: S26


Adapting User-Based Vehicle Relocation for E-Carsharing

Christoph Prinz, Sascha Lichtenberg, Alfred Benedikt Brendel, Bernd Herrenkind, Lutz Kolbe

Georg August Universität Göttingen, Germany

The mobility sector has been established as a prominent example for the sharing economy. E-carsharing offers a way to introduce and utilize electric vehicles as a sustainable mobility service to solve current and future mobility issues. Nonetheless, e-carsharing still faces several challenges that need to be overcome in order to act as a mainstream means of commute.

In this article, we propose user-based relocation to improve the use and availability of electric vehicles within e-carsharing. It enables value co-creation by actively involving the user in value creation, e.g. increasing the position-dependent value of a shared vehicle. By simulating an e-carsharing system, we were able to analyze the capabilities of user-based relocation. The results indicate that user-based relocation has the potential to greatly improve electric vehicle use and demonstrates an example of successful value co-creation in the sharing economy. Furthermore, it strengthens e-carsharing as a part of everyday mobility.

Emergence of a Post-App Era – An Exploratory Case Study of the WeChat Mini-Program Ecosystem

Jingyi Kathleen Cheng1, Maximilian Schreieck1, Manuel Wiesche2, Helmut Krcmar1

1Technische Universität München - Lehrstuhl für Wirtschaftsinformatik; 2Technische Universität Dortmund - Juniorprofessur Wirtschaftsinformatik

Mobile applications (apps) have long fueled the growth of digital business models. However, an increasing reluctance amongst smartphone users to download them has surfaced. For services of infrequent use, it is questionable whether native apps and their respective app stores still offer a suitable development strategy. In China, a novel phenomenon responds to the debate, introducing lightweight micro-apps embedded into the social messaging platform of WeChat. Known as Mini-Programs (MPs), WeChat enables third-party developers to create light apps within its own infrastructure, essentially creating an ecosystem of apps within an app. Supported by an exploratory case study, we shed light on this platform innovation and investigate its implications within the field of mobile platform ecosystems. Our findings implicate that the one-size-fits-all approach of native apps as a general-purpose technology does not meet specific needs of platform users and could be supplemented by innovations such as MPs to fill the gap.