Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Session
Platforms & Sharing Economy 1
Time:
Monday, 09/Mar/2020:
1:30pm - 3:00pm

Session Chair: Timm Teubner
Session Chair: Manuel Trenz
Session Chair: Marc Adam
Location: S26

Presentations

The Trust-Building Nature of Identity Verification in the Sharing Economy: An Online Experiment

Nils Siegfried, Julian Löbbers, Alexander Benlian

Technische Universität Darmstadt, Germany

Despite being widely used in practice and often asserted to be an
effective trust-building mechanism, little empirical evidence exists regarding the
effect of identity verification on sharing economy platforms. We theoretically
develop a model based on signaling theory to explain how identity verification
strengthens users’ intention to engage in sharing economy transactions by
increasing the level of trust towards a verified transaction partner. To test our
hypotheses, we design a between-subject online experiment comparing subjects’
perceptions of identity-verified and non-verified user profiles on an
accommodation sharing platform. Data was collected from 232 participants and
analyzed using covariance-based structural equation modeling. We found
identity verification to significantly increase transaction intention, while its effect
was mediated by trust in the transaction partner. Moreover, trust disposition was
found to be a significant antecedent of users’ transaction intentions. We discuss
our findings and provide implications for theory and practice.



Blockchain and Trust in the Platform Economy: The Case of Peer-to-Peer Sharing

David Dann1, Christian Peukert1, Florian Hawlitschek2, Carl Martin1, Christof Weinhardt1

1Karlsruhe Institute of Technology (KIT), Germany; 2TU Berlin, Germany

Blockchain technology is an innovation of the 21st century that is supposed to act as a trust-building factor and may provide the foundation for trust-free systems as well as market exchanges. We investigate how the trust-related properties of blockchain technology influence trust relationships of participants in the platform economy. Building on the pilot study of Hawlitschek [1], we conduct a scenario-based online survey with participants taking the role of a customer on a blockchain-based peer-to-peer rental platform. Our results confirm that while trust in peers and shared products have no overall significant effect on rental intentions, trust in blockchain technology and the community of blockchain users drive rental intentions mediated by trust in the blockchain-based platform. Our study sheds light on how established trust relationships shift from a peer and product focus towards trust in platforms and their underlying technology.



Let’s Travel the World Together: Toward an Understanding of Motivational Antecedents in Business Trip Ridesharing Services

Bernd Herrenkind, Tim-Benjamin Lembcke, Stephan Diederich, Simon Trang, Lutz M. Kolbe

University of Goettingen, Germany

Regarding current climate change concerns and expanding urbanization, the transport sector is expected to increasingly contribute to climate protection. A promising endeavor, in response to this, is to meet the increased mobility requirements with lower transportation means, thus augmenting the efficiency of transportation. One particularly promising approach to cut corporate-level CO2 emissions is to foster Business Trip Ridesharing (BTRS), allowing employees to jointly travel and commute. This article analyzes the underlying motivational factors correlated with adopting BTRS. Using the Self-Determination Theory, we examine intrinsic and extrinsic factors affecting employees’ attitude and behavioral intention toward BTRS. Drawing on a sample from a real-world German company, our partial least square analysis indicates that enjoyment, economical viability and especially sustainability are important antecedents to foster BTRS. In summation, we discuss an integrated approach that addresses multiple motivational dispositions and provide several practical suggestions, in addition to the areas of future research.