Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Session
Digitale Innovationen & Entrepreneurship 2
Time:
Monday, 09/Mar/2020:
3:30pm - 5:00pm

Session Chair: Ferdinand Thies
Session Chair: Nikolaus Franke
Session Chair: Peter Buxmann
Location: S18

Presentations

Business Model Choice Matters: How Business Models Impact Different Performance Measures of Startups

Haifa Haddad, Jörg Weking, Sebastian Hermes, Markus Böhm, Helmut Krcmar

Technische Universität München (TUM), Germany

Determining the influencing factors of business performance is an important topic in theory and practice. This applies especially to the entrepreneurship context, characterized by extreme uncertainty and high failure rates. Existing research, which is mainly qualitative, has identified business models (BM) as a performance determinant. This paper empirically examines the relationship between BMs and startup performance. The analysis follows an industry- and region-independent approach and is based on a dataset of 121 startups. The findings reveal that some BM patterns outperform others, but on different performance measures. More specifically, the contractor pattern enhances revenue, add-on highly influences growth, customer lock-in boosts valuation, and advertising enhances funding. On the theoretical level, this paper enriches the qualitative research with statistical evidence. On the practical level, it adds value to both entrepreneurs and investors by identifying successful patterns. The findings guide entrepreneurs in BM design and support investors when considering potential investment opportunities.



Practices for Open Business Model Innovation – An Innomediaries Perspective

Jörg Weking, Janes Lupberger, Sebastian Hermes, Andreas Hein, Markus Böhm, Helmut Krcmar

Technische Universität München (TUM), Germany

Innovative business models generate competitive advantage and are becoming more important than innovative products or processes. Despite its importance, firms continuously fail to innovate business models. Reasons are inhibiting structures, cultures and missing resources or capabilities. Integrating external stakeholders can help to overcome these barriers. Turning to innovation intermediaries, so-called “Innomediaries” support firms. Innomediaries specialize on the integration of suppliers, customers, or inventive partners (startups or universities) into innovation projects. With three in-depth case studies, we provide an actionable framework for integrating external stakeholders into business model innovation. It guides firms when, with whom, and how they can integrate external stakeholders to reduce risks and accelerate the creation of innovations. We shed light on the understudied intersection of open innovation and business model innovations and the linking role of innomediaries. Future research can extend the role of IT, protection against opportunistic behavior, and innomediaries as service platforms in innovation ecosystems.



Discovering Core Modules of Platform-based Software Ecosystems for Non-Profit Sport Organizations

Ivo Benke, Phelin Guth, Tim Rietz, Alexander Maedche

Karlsruhe Institute of Technology, Germany

Non-profit sport organizations fulfill an important role in society but face various problems regarding the attraction, retention and management of members and volunteers. Digitalization in the form of platform-based software ecosystems is a promising alternative to costly tailor-made or inflexible standard-software. Such ecosystems for sport organizations are challenging to build, mainly since research and knowledge is sparse regarding which core modules and functionalities are important as well as the influence of organizational characteristics, such as size or setup, on platform requirements. In this study, we present relevant modules and functionalities derived from literature and available standard software. Subsequently, we conducted an in-depth Kano analysis with 532 participants from non-profit sport organizations in order to evaluate the identified modules and functionalities. Our research helps to understand the relevance of individual modules and functionalities for platform-based software ecosystems and outlines how organizational characteristics influence the results.