Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 01:49:25am WEST
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Daily Overview |
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Egg-Timer: Environmental Preferences and Behavior Location: D-107 Session Chair: Subham Agarwal, KPMG | |
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Self- and Social Signaling: Evidence from Solar Adoption in California 1: Tuck School of Business, Dartmouth College, United States of America; 2: Michigan State University, United States of America; 3: Yale University, United States of America Prosocial behavior plays a role in many economic contexts, and it has been explained by altruism, social pressure, signaling, and expectations of fairness and reciprocity. We examine prosocial behavior in a context that allows us to distinguish the role of self-signaling and social signaling from alternative explanations, including warm glow. Our context is residential solar, and self-signaling is separately identified from social signaling by the exogenous visibility of potential solar arrays. We show that the political affiliation of proximate peers influences the extent of self-signaling and is crowded out by the private benefits of installing solar. | |