Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 01:48:43am WEST
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Daily Overview |
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Egg-Timer: Environmental Preferences and Behavior Location: D-107 Session Chair: Subham Agarwal, KPMG | |
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The role of reputation and visibility in pro-environmental behaviors in Japan 1: Waseda University, Japan; 2: University of Kassel, Germany; 3: Ritsumeikan University, Japan Using data from a survey of a large representative sample of the population in Japan, we study people’s willingness to implement pro-environmental behaviors and the reputational impact of implementing the behaviors. The results show that not only does the reputational impact differ between the various pro-environmental behaviors, but also how important the reputational impact is for the implementation of pro-environmental behaviors. Visibility of behaviors can only partially explain when reputation is important for the implementation and when it is not. Instead, the differences can best be explained by the prevalence of the behavior. The reputational impact is not important for behaviors that are either widespread or rare, while the reputational impact is important for behaviors with a medium prevalence. We discuss possible reasons and implications of these novel findings. | |