Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 01:53:37am WEST
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Daily Overview |
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Egg-Timer: Energy Demand and Behavior Location: D-111 Session Chair: Pranay Kumar, University College Dublin | |
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Price information and electricity consumption: lessons learned from a randomized control trial 1: Finnish Environment Institute, Finland; 2: Jyväskylä University School of Business and Economics, Finland; 3: Oulu Business School, University of Oulu, Finland; 4: Väre Oy, Finland Energy markets have so far struggled to encourage flexible household electricity use, partly due to limited consumer price salience. This study tests whether targeted price information affects consumption timing using a randomized controlled trial in Finland with 1,500 dynamic pricing customers. The treatment group received daily messages highlighting the next day’s demand response potential with high- and low-price hours and full price listings for six months. Results show that price messages significantly shifted consumption for spot-price households, especially on days with high intra-day price variability, while hybrid-price households showed no response. Overall, electricity remains largely price-inelastic, highlighting the need for smart, automated load control and dynamic pricing combined with consumer information for effective demand response. | |