Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Daily Overview |
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Thematic Session: Can we tailor behavioural insights to improve the uptake of green energy investments? Evidence from the Netherlands (Streaming) Location: B008 Session Chair: Sanchayan Banerjee, King's College London | |
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Clustering Dutch Citizens into Behavioural Phenotypes to Understand Green Energy Investment Preferences 1: Vrije Universiteit Amsterdam, Netherlands, The; 2: King's College London; 3: Technische Hochschule Ingolstadt People differ in their underlying economic preferences and needs for energy retrofits. Accelerating the energy transition, therefore, requires tailoring personalised solutions for distinct groups of individuals. In this paper, we create behavioural phenotypes of green energy investors in the residential sector of the Netherlands. Using a latent class analysis on a representative sample of 2,245 respondents, we identify four distinct classes of investors: Comfort-driven Rationalists, Financially Driven Rationalists, Policy-driven Environmentalists, and Erratic Choosers. We innovate upon the literature by linking class profiling to economic preferences and behavioural biases, alongside socio-demographic and household characteristics. Our findings can help practitioners design bottom-up tailored behavioural interventions to accelerate the uptake of green energy investments. | |