Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Daily Overview |
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Renewable Energy 4: Evidence from Different Choice Modelling Location: B133 Session Chair: Kumai Kokash, University of Kassel | |
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More than just solar panels: Homeowner preferences for photovoltaic ownership models and product bundles University of Kassel, Germany This study investigates homeowner preferences for residential photovoltaic (PV) product bundles in a market characterized by increasingly diverse technologies and service offerings. Drawing on a discrete choice experiment (DCE) with 842 German homeowners, we estimate preferences and willingness to pay for ownership versus rent-to-own models, as well as for PV systems with and without battery storage. We further examine demand for electricity cloud services and assess how their attractiveness varies under two alternative framings: personal social environment and regional context. The results indicate a clear preference for purchasing PV systems over rent-to-own models, with estimated willingness to pay for rent-to-own falling below current market prices. This suggests that such models would need to become more affordable to significantly contribute to future PV adoption. In addition, the inclusion of battery storage increases the attractiveness of PV systems regardless of the ownership model. Finally, homeowners show a positive preference for regionally framed electricity cloud services, indicating that combining PV systems with peer-to-peer electricity sharing can increase participation in such schemes. | |