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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 01:49:56am WEST

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Daily Overview

Session

Thematic Session: Can we tailor behavioural insights to improve the uptake of green energy investments? Evidence from the Netherlands (Streaming)
Location: B008
Session Chair: Sanchayan Banerjee, King's College London

Presentation 4

Targeted Behavioural Nudges for Energy Renovation Uptake: Early Evidence from a Dutch Field Experiment.

Louison Thépaut¹, Sanchayan Banerjee², Julia Blasch³, Marjan Nikoloski¹, Floris Van Montfoort¹, Madeline Werthschulte¹

1: VU Amsterdam, Netherlands, The; 2: Kings College London; 3: Technische Hochschule Ingolstadt

We study whether “persona”-targeted letters increase household engagement with energy renovation programmes. Using nationally representative discrete choice data, we train a random forest to predict three personas: financially driven, policy driven, and comfort driven, from open data. These predictions determine framings of municipal letters sent within the National Insulation Programme. In a field experiment ( N=2,460 ), we randomize households into a control and two treatment groups with untargeted vs targeted messages. We find no statistically significant effect of treatment. However, we observe heterogeneity across framings, with policy- and finance-oriented messages performing relatively better. Ongoing scale-up will enable address-level analysis and longer-run outcomes.