Feld and McGail (2020) explain how social networks distort perceptions of the social world. Highly connected individuals (high-degree nodes) are overrepresented in personal networks, leading to misperceptions where their traits are seen as more typical than is actually the case (Feld, 1991). The extent of this distortion depends on variation in individuals’ visibility, or indegree, which is difficult to assess when indegrees are unknown.
We propose a method using population surveys to estimate target indegree variance by counting how often the same targets are named by multiple informants. A high number of repeated mentions indicates high variation. We show how the ratio of repeated mentions to the square of total mentions provides a quantitative measure of the distorted experience of these targets.
We illustrate our method in academic citation networks, where readers may get inflated impressions of the value of academic articles in a journal, because the papers they find through citations are more highly cited than average for that journal. We measure this distortion in each journal by counting repeat citations in a sample of papers.
High variation in visibility among stigmatized individuals could lead to public perception being shaped by a few highly visible extroverts, while most others remain overlooked. Our method quantifies this variation in visibility. We illustrate its application and recognize challenges in implementation, addressing potential limitations.
This paper highlights the importance of measuring indegree variation to better understand distorted perceptions and provides a practical method for assessing distortions in many situations.