From the late 19th to the early 20th century, Vienna emerged as one of the world's foremost cultural hubs alongside Paris, London, and Berlin. This period saw the rise of significant literary movements such as Viennese Modernism and Jugendstil, which influenced art, architecture, and literature. Key figures like Arthur Schnitzler, Hugo von Hofmannsthal, and Karl Kraus were central to these developments, often producing their works in the vibrant environment of Viennese coffeehouses.

This presentation posits that these coffeehouses functioned as crucial institutions in fostering intellectual achievements. Serving as meeting points for artists and thinkers, they facilitated exchange and collaboration, leading to the creation of a microculture where distinct cultural artifacts could emerge. Evidence of this dynamic is found in accounts of regular patronage by notable individuals across different establishments.

In our presentation in Paris, we will use bimodal analyses of texts on the culture of coffee houses and their regular customers to examine how these establishments contributed to artistic, cultural, and scientific progress. At first glance, the subject may not seem to have any particular practical significance, but the cultural heritage cultivated in these spaces has an undeniable intellectual and economic value. This is reflected in the high market prices for works of art from this era and their importance for tourism.

Moreover, similar institutions worldwide—like New York's Hotel Chelsea—demonstrate the potential global applicability of these findings. By understanding the intrinsic value generated through personal interactions at such cultural intersections, we can derive insights beneficial for contemporary cultural promotion initiatives.