Greece faced bankruptcy in the 2010s, leading to three economic adjustment memoranda that lasted over eight years. These memoranda caused a collapse in GDP, a significant decrease in workers' purchasing power, and a dramatic rise in unemployment, culminating in a social crisis that remains latent to this day.
This article examines two distinct yet significant cases of social mobilization through social media and networking. The first case study focuses on the Efood cancellation incident in the fall of 2021. Through social media, particularly Facebook, a movement emerged advocating for delivery workers and their protection from the termination of their employment contracts by the Efood platform. We explore how the movement began, its rapid expansion throughout the day, the factors that influenced significant mobilization via social media, and the subsequent demobilization following the positive reaction of the employer to the workers' demands.
The second case we investigate is Stefanos Kasselakis's election as leader of the Syriza party within less than a month. Kasselakis launched a campaign primarily through Facebook and TikTok, aimed at engaging Meso-level networking and fostering a sense of identity and change within the Syriza party's network. This paper examines his influence on social networking platforms and the measurable quantitative data from the subgroups that formed almost spontaneously to support his candidacy in September 2023.
Finally, we compare the social reflexes activated in both cases to gain a deeper understanding of the social and institutional crisis resulting from Greece's ongoing polycrisis.