The history of driverless cars is characterized by a strange intimacy with the future: The age in which a flawed human driver will be replaced by a reliable machine seems to be as close today as it was in the 1960s: In car shows, laboratories, test drives and now also on the road, the driverless car has always been a near future. Drawing on the discourse on sociotechnical imaginaries (SI) (Jasanoff & Kim, 2009, 2015) and sociological studies of temporality (Grinbaum & Dupuy, 2004; Nordmann, 2014; Tavory & Eliasoph, 2013), the paper develops a procedural perspective on SIs. I argue that SIs are characterized by a specific temporality: Depending on the state of their social newness, they must create a temporal framework in which they become reasonable.
This will be analyzed based on three vignettes: Using the example of the first driverless car in Europe, which was developed in the late 1960s by tire manufacturer Continental for endurance testing, I will show how a world that is “radically different” (Jasanoff, 2015, p. 325) is rationalized as a possible sociotechnical future. The second case uses the example of the car manufacturer Tesla to show that the near future of autonomous driving is further developed and socially embedded in co-production with a community of drivers who identify as pioneers. The third case examines a system of self-driving buses that the city of Monheim am Rhein was one of the first in the world to introduce in 2017. While city marketing emphasizes the degree of innovation of its transport system in public communication, the city’s transport companies invest heavily in making it ‘everyday’ and ‘invisible’.
In all cases, the SI of autonomous driving is characterized by a specific intimacy with the future that I call “technological near-term expectation”: A technological future that is both distant and tangible. As I will show, technological near-term expectation goes beyond imaginaries and narratives but manifests itself in an intimate experience of technology: The moment of boarding the car, the shudder at the apparent agency of the technology, the experience of losing control (Winner, 1977), dealing with errors and the need for repairs (Katzenbach et al., 2024) are bodily experiences of a possible technological future.
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Jasanoff, S. (2015). Imagined and Invented Worlds. In S. Jasanoff & S.-H. Kim (Eds.), Dreamscapes of Modernity: Sociotechnical Imaginaries and the Fabrication of Power (pp. 321–341). University of Chicago Press. https://doi.org/10.7208/chicago/9780226276663.001.0001
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Jasanoff, S., & Kim, S.-H. (2015). Dreamscapes of Modernity: Sociotechnical Imaginaries and the Fabrication of Power. University of Chicago Press. https://doi.org/10.7208/chicago/9780226276663.001.0001
Katzenbach, C., Pentzold, C., & Viejo Otero, P. (2024). Smoothing Out Smart Tech’s Rough Edges: Imperfect Automation and the Human Fix. Human-Machine Communication, 7, 23–43. https://doi.org/10.30658/hmc.7.2
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Tavory, I., & Eliasoph, N. (2013). Coordinating Futures: Toward a Theory of Anticipation. American Journal of Sociology, 118(4), 908–942. https://doi.org/10.1086/668646
Winner, L. (1977). Autonomous Technology.Technics-out-of-Control as a Theme in Political Thought. The M!T Press.