Conference Agenda
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06C: AfroAlt: Theorizing on Blackness, Space, and Place in Popular Music
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AfroAlt: Theorizing on Blackness, Space, and Place in Popular Music This panel investigates the “alternative” creative expressions of Blackness in popular music genres and fandoms that have been designated as “not traditionally Black” in the public eye. “Alternative” encompasses the spectrum of Black expression that exists outside of the most popularized and accepted presentations of Blackness. We not only discuss white audience perceptions of Blackness in music, we also synthesize Black voices into our theoretical analyses. Black audience perceptions of “non-Black” genres can highlight the gaps in representation and the resulting consequences caused by the global and domestic music industries. Presenter 1 analyzes how Rico Nasty uses screaming, a hardcore and emo sonic aesthetic, to challenge a gendered and racialized hegemony seen in hip hop and emo to validate the identities and experiences of Black Alt participants. Presenter 2 theorizes that the adaptation of “Devil’s Music” conservatism into communal Black spaces, notably through Afropunk, has transformed into a tool of identity negotiation and generational repression of Black expression in Black society and the American music industry. Presenter 3 evaluates #KEEPKPOPKOREAN, an ultranationalistic social media campaign that wishes to stonewall “outsiders”—meaning Black fans and artists—from participating in K-pop despite its Black-coded aesthetics and musical influence, and to uphold the purist ideologies of K-pop by non-Black fans, undermining the experiences of Black fans and suppressing K-pop’s history of globalizing Black culture and performing anti-blackness. Presentations in the Session Rico Nasty, Black Alt Ageing, and the Gendered Voice in Hip-Hop and Emo On Rico Nasty’s 2025 album, LETHAL, screaming and allusions to emo expand on her usual methods of producing hip-hop infused with nu-metal and screamo. On LETHAL she reflects a maturation and embraces her new roles as a parent and established hip-hop act. Therefore, LETHAL offers a counter to the masculine sounds and narratives that dominate the various music cultures that Rico Nasty engages with and, simultaneously, connects to lineages of what Jenessa Williams and Francesca Sobande call “Black Alt identities” (2025). Rico Nasty’s use of screaming—particularly when aligned with hardcore and emo sonic aesthetics—brings undermined identities and fandoms into the forefront of mainstream hip-hop and offers solidarities for those othered via the gender politics of scene hierarchies. This paper recontextualizes Ryan J. Mack’s (2021) analysis of controlled vs. uncontrolled screams in emo, in which both male vocal expressions reinforce a male hegemony in emo and its related scenes. Furthermore, I position Emily Ryall’s (2013) assertion that emo exploits feminine characteristics to expand the power of hegemonic masculinity within the context of Rico Nasty’s lyricism and vocal inflections. I argue that when Rico Nasty employs similar controlled and uncontrolled screams, especially to articulate lyrics that subvert the gendered expectations of hip-hop and emo, she disrupts the hegemonic structures that have informed each music culture. Subsequently, in the process of creating space for othered identities in the expressions of hegemonic whiteness and maleness, Rico Nasty reemphasizes the experiences of Black Alt participants in the imagination of countercultural scenes. The Black Devil's Music: The Negotiation of Afropunk Identity Through “Devil’s Music” Conservatism James Spooner’s 2003 documentary Afropunk grappled with the concept of identity negotiation, spotlighting Black alternative culture through interviews with Black fans and musicians. Many interviewees describe the highs and lows of being Black and alternative, notably the labeling of “safe” and “unsafe.” “Safe” are the popularized and acceptable presentations of Blackness in media and music defined by white audience perceptions. In punk scenes, “safe” also refers to “white leaning” (Spooner 2003). Confusingly, Black audience perceptions are somewhat inverted; while “safe” also means acceptable, “unsafe” targets alternative Blackness. I theorize that the concept of “Devil’s Music,” a white conservative epithet that demonized rock’n’roll during the 1950s, was adapted into Black communal spaces, thus reinforcing a musical manifestation of “post-traumatic slave syndrome” (DeGruy 2005). White conservatism in Black communal spaces thrives in the self-negotiation and generational repression of self to weaken communal support. The post-traumatic manifestation in Black communal spaces likewise repressed and rejected alternative Blackness, a learned negotiation technique as a consequence of white Christians’ explicit demonization of Black aesthetics and cultural products (Stephens 2018). With a conjoint historical overview of white “Devil’s Music” conservatism, I will analyze the Black intercommunal tension surrounding alternative Blackness—primarily Afropunk—as “unsafe,” or "white leaning," in Black communal spaces. I will connect “Devil’s Music” conservatism to internalized anti-blackness through Afropunk and American audience perceptions of rock music as “white people music,” furthering discussion on Black participation and history amidst socio-cultural erasure. #KEEPKPOPKOREAN: Ultranationalism, Historical Revisionism, and Anti-Blackness What does it mean exactly to #KEEPKPOPKOREAN? With the social media hashtag designed to keep a perceived "outsider" to the genre away, the question remains. After all, no K-Pop group emerged with the indigenous music at the forefront (Fuhr 2012). Most groups have maintained or go through a “street aesthetic,” where many of them don Black-coded features or aesthetics (i.e. box braids or grills). Musically, the genre takes from Black American genres such as hip-hop and R&B, with most groups within the industry even having their own designated rappers. Multiple groups and individual idols have also come under fire for having said the N-word, or even debuting in blackface. Do any of these aspects make the genre Korean? Fans, both domestically and internationally will claim that these musics are inherently Korean or have effectively become Koreanized, with the main assumption being that the "Korean" way is inherently better or purer. With K-pop being the most profitable export of South Korea, it is important both culturally as a nation and within the industry itself to claim Korean identity (Lie 2012). But with this clashing with the numerous instances of appropriation and appeals to Black culture, it is important to examine both the ultranationalism present within the K-Pop culture and the anti-blackness that has been perpetrated year after year. Perhaps examining these forces can help us to reckon on how to ‘keep’ K-Pop Korean or whether it was inherently Korean to begin with. | ||