Conference Agenda

The Online Program of events for the SEM 2024 Annual Meeting appears below. This program is subject to change. The final program will be published in early October.

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Session Overview
Session
17I: Desi Hip Hop: Oral History, Placemaking, and Technology in Post-Liberal India
Time:
Friday, 25/Oct/2024:
10:00am - 12:00pm


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Presentations

Desi Hip Hop: Oral History, Placemaking, and Technology in Post-Liberal India

Organizer(s): Chris McGuinness (The Graduate Center, CUNY, New York, United States), Pradip Sarkar (RMIT, Melbourne, Australia), Elloit Cardozo (MAKAIAS, Kolkata, India)

Chair(s): Chris McGuinness (The Graduate Center, CUNY, New York, United States)

While India has long been referenced in hip hop samples and lyrics, it is only in recent years that hip hop created in India reached a self-sustaining critical mass. From grassroots and urban subcultures to Bollywood biographies such as Gully Boy (2019) and major label contracts, Indian hip hop plays a significant role in how India’s economic liberalization policies are musically experienced by Gen-Zs and millenials. Indian hip hop's ethos of self-expression and social reality offers unique ways to engage with the country's own diversity of religion, caste, color, race, and class. As such, hip hop is often a tool for social awareness and political activism, yet, also, engages with longstanding ideas of fantasy and escapism. At the same time, Indian hip hop practitioners often negotiate local idioms with globally circulating technological artifacts and musical forms.

This panel is composed of scholar-practitioners who are from India or have lived extensively in India and are actively involved as musical artists in India’s hip hop scene. The presented papers provide a detailed understanding of the ways in which Indian hip hop draws from Indian cultural practices and is constitutive toward contemporary social identities and politics .Through analyses of music production technologies, literary devices, media infrastructures, and embodied practices, we offer diverse insights to how hip hop represented and intervenes in contemporary India. While this panel is of interest to scholars of South Asia and ethnomusicology, our theoretical and methodological focuses are also of value to science and technology studies, media studies, and literature studies.

 

Presentations in the Session

 

Retconning the History of Hip Hop in India: Ethical, Methodological, and Positional Reflections

Elloit Cardozo1, Jaspal Naveel Singh2
1MAKAIAS, Kolkata, India, 2The Open University, UK

Retroactive continuity, situated at the complex intersections of history and story, is a narrative device wherein the storyteller (usually) deliberately alters the plot of that narrative in a way that opens it up to new interpretations in retrospect. A retcon (short for retroactive continuity) can take the form of either a reinterpretation, a reinscription or, at its most extreme, a revision (Friedenthal 2017; Jensen and Shibuya 2015). In this paper, we look at the varied implications of retcon as a storytelling device for a project that utilizes oral narratives to record the history of Hip Hop music and culture in India. Our analysis draws on fieldwork conducted amongst Hip Hop artists—rappers, breakers, DJs, and graffiti writers—from six different cities (Bengaluru, Chennai, Guwahati, Kolkata, Mumbai, and Shillong) in the summer of 2021. We analyze the conversations we had with these artists about their first interactions with Hip Hop vis-à-vis the early days of the culture in India. Our aim in doing this is twofold. First, to understand how our research participants use retcon to position themselves as “being in the know,” effectually vesting themselves with the cultural capital that comes with it (Maira 2000). Second, and perhaps more pressingly, to investigate the ethical and methodological implications of employing retcon in the narratives we construct as researchers.

 

Gully Beats: The Musical Production of Politics and Politics of Production in Indian Hip Hop

Chris McGuinness
The Graduate Center, CUNY, New York, United States

During the last decade, there has been a dramatic shift in India’s popular perception of music producers, who have transitioned in status from lesser-known roles as studio arrangers to spotlit solo artists. At the forefront of this shift are hip hop producers who interpret Indian motifs into their work. Considering India’s linguistic diversity, hip hop has become a prominent vehicle for non-discursive signifiers – including folk instruments, rhythmic and melodic forms, and timbres representative of place and nostalgia. Producers strategically create music for ciphers, breakdancing battles, and makeshift spaces.to articulate regional identities and sociopolitical claims ranging from urban planning to student rights.

The technological artifacts that producers use – including digital audio workstations, software plugins, sample libraries, grooveboxes, and synthesizers are globally disseminated, yet culminate as locally specific use-cases. How do globally circulating technologies facilitate paradigms that are aesthetically cosmopolitan (Regev 2013) while also informing local vernacular cosmopolitanisms (Bhabha 1997) in the construction of Indian identities? Through local purviews of foreign commodities, hip hop producers, themselves, are consumers of technological products. The products are often employed with the desire of creating new, globally situated experiences while also referencing nostalgic Indian pasts. Drawing on ethnography and participant-observation research in Mumbai during 2018–23, this paper contributes to scholarship of South Asia, hip hop, and music production.

 

The Streamyard Cyphers: Online Place-Making within an Indian Hip Hop Community

Pradip Sarkar
RMIT, Melbourne, Australia

This paper presents an ethnographic account of how a community of Bengali-speaking rappers called the Cypher Projekt, based in the Indian state of West Bengal, created an online place for sociality during India’s harsh Covid-19 lockdowns in 2020 (Jha and Mullick 2020). This attempt at online place-making is analyzed through the Indian notion of informal sociality, or the adda (pronounced ud-dah). The social practice of the adda has been described by the social historian and postcolonial theorist, Dipesh Chakrabarty, as “the practice of friends getting together for long, informal and unrigorous conversations”, thus providing “a comfort zone to cope with the ever changing forces of capitalist modernity“ (2000, pp 181). Even though addas are a spatially dispersed social practice, different sites or locations shape the vibrancy and success of an adda session (Bhattacharya, 2017).These concepts provide the theoretical lenses through which the ethnographic study is analysed and discussed. The findings of the ethnographic study revealed how the Streamyard cyphers clearly offered a vibrant place for the undertaking of addas by the members of the grassroots Hip Hop community amid the Covid-induced Indian lockdowns of 2020. Furthermore, the study highlighted the importance of addas, in physical spaces or via online platforms, in establishing bonds and strengthening relationships amongst members of this grassroots Bengali Hip Hop community. This study also augments previous work on how integral addas are to artistic practices in an Indian musical context.



 
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