Business model innovation for ambulance systems in developing Countries: ``Coordination and Competition"
Andreas K. Gernert1, Andre P. Calmon2, Gonzalo Romero3, Luk N. Van Wassenhove4
1Department of Logistics, Kühne Logistics University, 20457 Hamburg, Germany; 2Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308, USA,; 3Rotman School of Management,University of Toronto, Toronto, Ontario M5S 3E6, Canada; 4INSEAD, Technology and Operations Management Area, 77305 Fontainebleau, France
Emergency transportation systems in developing countries often lack the capacity and coordination to serve patients.
We study the market entrance decision of an entrepreneur into an ETS in a region where independent ambulance providers compete for demand. The entrepreneur may decide (i) to acquire own ambulances to become a competing service provider, (ii) to operate a pure platform that exclusively coordinates existing providers, or (iii) to coordinate and compete by combining both strategies.