Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Session
MB12 - FL2: Flash: Revenue Management and Machine Learning
Time:
Monday, 27/June/2022:
MB 10:30-12:00

Session Chair: Eunji Lee
Location: Forum 16


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Presentations

Waste reduction of perishable products through markdowns at expiry dates

Arnoud V. den Boer1, Marijn Jansen2, Jinglong Zhao3

1University of Amsterdam; 2Delf University of Technology; 3Boston University

We study if discounts for products at their expiry dates can reduce waste and increase profit. In a Markovian inventory model we obtain combinatorial expressions for the transition rates, but with no informative stationary distribution. In a regime where customer arrivals and order-up-to-level grow large, we obtain via Donsker's theorem expressions for waste and profit. In an MNL setting we prove that optimizing regular prices and discounts always reduces waste compared to not giving discounts.



BM retailer's exclusive brand introduction decision and consumer showrooming: A distribution channel perspective

Prasenjit Mandal1, Abhishek Roy2, Preetam Basu3

1Indian Institute of Management Calcutta, India; 2Fox School of Business, Temple University, USA; 3Kent Business School, University of Kent, UK

Consumers often exhibit showrooming behaviour in which they visit a brick-and-mortar (BM) store to gather product information but complete the product purchase in the online channel. Many BM retailers carry exclusive store brand products. We examine how consumer showrooming interacts with a BM retailer's exclusive store brand strategy. Contrary to common notion, our findings reveal that the BM retailer can benefit from consumer showrooming when it carries an exclusive store brand.



Product portfolio choices in competitive enivronment

Sleiman Jradi, Alejandro Lamas, Mozart Menezes

Neoma Business School, France

We investigate whether horizontal competition drives the increase of the number of product portfolio varieties of self-interested firms that compete for demand through their product portfolio sets. We characterize the equilibrium, in both, the complete information game and the incomplete information game and prove that neither firms have the incentive to go beyond its monopolistic choice. Moreover, we show that proliferation may fail as an entry barrier when the game is played a la Stackelberg.



On the Impact of Product Portfolio Adjustments on the Bullwhip Effect

Hamed Jalali, Mozart Menezes

NEOMA Business School, 1 Rue du Maréchal Juin, 76130 Mont-Saint-Aignan, France

Many manufacturers frequently introduce new products and retire low-performing SKUs. These portfolio adjustments cause a demand shock for existing products. We study the impact of these demand shocks on the bullwhip effect for existing products. We prove that retiring products always increase the bullwhip effect for existing SKUs while introducing new products does not necessarily lead to this increase. We also study the behavior of the bullwhip effect as function of time remaining to the shock.



Predictably unpredictable: How judgmental and machine learning forecasts complement each other

Devadrita Nair, Arnd Huchzermeier

WHU - Otto Beisheim School of Management, Germany

We propose a three-step demand forecasting framework that combines the expert's knowledge of the market with the machine learning algorithm's ability to leverage historical information to forecast seasonal demand for rapid innovation products. Using data from Canyon Bicycles, we find a 29% reduction in forecast error (measured by WMAPE) over a purely judgmental forecast.



Improving large-scale procurement practices using natural language processing and machine learning

Xingyi Li1, Onesun Steve Yoo1, Bert De Reyck2, Viviana Culmone1

1School of Management, University College London, United Kingdom; 2Lee Kong Chian School of Business, Singapore Management University, Singapore

We present our work with a publicly listed food manufacturer in the UK and a private equity firm that invests in the heavy equipment industry to improve their procurement practice. We used natural language processing and machine learning to organize their vast unstructured procurement data and to classify the suppliers and products into hierarchical categories. With our accompanying decision support tool, we identify the procurement inefficiencies and provides request-for-quote (RFQ) targets.



 
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