Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Session
TC4 - BO7: Customer behavior and populations
Time:
Tuesday, 28/June/2022:
TC 14:00-15:30

Session Chair: Freddy Lim
Location: Forum 8


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Presentations

Silent abandonment in contact centers: estimating customer patience from uncertain data

Antonio Castellanos, Galit B. Yom-Tov, Yair Goldberg

Technion - Israel Institute of Technology

Contact centers face operational challenges - proxies for customer experience are subject to uncertainty. A main source is silent abandonment customers (Sab). Sab leave while in queue with no indication. As a result, capacity is wasted. We develop methodologies to identify Sab and to estimate patience. We show how accounting for Sab in a queueing model improves the estimation accuracy of key measures of performance. Finally, we suggest strategies to operationally cope with Sab.



On the impact of behavior-aware customer assignments for human-centered routing: Evidence from an experimental investigation

Christian Jost, Rainer Kolisch, Sebastian Schiffels, Maximilian Schiffer

Technical University of Munich, Germany

In the service industry, it is common that companies send agents to perform tasks at customer locations. Thereby, many companies rely on their agent's ability to construct tours manually. These manual tours are often non-optimal, causing high travel cost. In our work, we developed a new agent-to-customer assignment approach, designed to promote the manual construction of distance minimal tours. In our experimental study we investigate its effect on the human routing performance.



Loyalty currency and mental accounting: do consumers treat points like money?

So Yeon Chun, Freddy Lim, Ville Satopaa

INSEAD, France

We study how consumers decide to pay with loyalty points or money by developing a model and estimating it on airline loyalty program data. We find that mental accounting, subjective perceived value, and reference exchange rate of points play important roles, and consumers’ primary points earning source and total earning level are jointly associated with their attitudes toward points and money. We show how a firm can implement pricing policies to efficiently influence consumers’ payment choices.



 
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