Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Session
SA05- SIG iFORM1: Crowdfunding
Time:
Sunday, 26/June/2022:
SA 8:30-10:00

Session Chair: Gerry Tsoukalas
Session Chair: Yuqian Xu
Location: Forum 13


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Presentations

Product development in crowdfunding: Theoretical and empirical analysis

Sidika Tunc Candogan1, Philipp B. Cornelius2, Bilal Gokpinar1, Ersin Korpeoglu1, Christopher S. Tang3

1UCL School of Management, University College London; 2Rotterdam School of Management, Erasmus University Rotterdam; 3Anderson School of Management, University of California Los Angeles

Entrepreneurs often use crowdfunding to solicit feedback from customers to improve their products, and may therefore prefer to launch crowdfunding campaigns for a basic version of their products. Yet, customers may not be persuaded by a campaign if a product appears too basic. Analyzing a game-theoretical model and testing its predictions empirically, we study how a product’s level of enhancement at campaign launch influences product improvements during campaign and campaign success.



 
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