Session | ||
TC8 - RM6: Choice and promotions
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Presentations | ||
Fulfillment by platform: Antitrust and upstream market power 1The Wharton School, U of Pennsylvania, USA; 2New York University, NY We examine whether mere adoption of fulfillment services offered by platforms distorts competition by using data from a leading online retailing marketplace to empirically evaluate the effect on upstream supply echelons. We find that evidence for regulatory views as the surplus welfare is absorbed by the platform. Smaller merchants with lower margin, are forced to increase price to remain profitable with platform fulfillment, leading to a price disadvantage compared to the bigger suppliers. Contracting Strategies for Price competing Firms under Demand Uncertainty University of Luxembourg, Luxembourg Capacity-constrained asset providers (APs) often compete over prices when they trade their transport capacities with logistics service providers (LSPs) via spot markets. To circumvent demand uncertainty, an AP and an LSP can negotiate a contract to secure sales and capacity, respectively. We propose a two-stage game theoretical model to study the trade-off of balancing the contract and spot market by characterizing the contracting and pricing strategies under competition and demand uncertainty. How to display promotions when customers search? 1Hong Kong University of Science and Technology, Hong Kong S.A.R. (China); 2Columbia University We study the impact of promotion display for online retail platforms where customers search. Utilizing a dataset set which contains detailed behavior information, we estimate a search and purchase model. Accurate estimation also enables us to evaluate different promotion display schemes and design policies that can improve the revenue. Through counterfactual analysis, we demonstrate that our policies can improve the revenue for some product categories by 2-4%. |