In 2024, Kinetic Labs released a YouTube short with the tagline: “Which of these keyboards would you eat?” Punning on the taste of the keyboard company’s “Matcha” and “Toffy Bunny” keycaps and “Latte” switches, the video presents a series of sound tests on mechanical computer keyboards, inviting the viewer to aurally sample the sonic profiles of each keyboard’s combination of casing, keycaps, and switches. The video’s tagline simultaneously suggests the metaphorical taste and oral consumption of the keystrokes’ aural clicks and clacks.
Such videos playing upon the experience and aesthetics of keyboard sounds have become commonplace on social media, and the hobby of building and customizing keyboards particularly flourished during the COVID-19 lockdown. As attention turned towards home-office equipment upgrades and refining the work-at-home experience, content creators and keyboard sellers in turn manufactured typing videos and sound tests, often commercialized as “ASMR” soundtracks or extensive product reviews. Stemming from the familiar challenge of describing timbre, content creators and consumers have generated a feedback loop of oft repeated timbral keywords, at once suggestively vivid yet unsatisfyingly vague. “Creamy,” and “poppy” emerged as popular terms, alongside other—less edible—neologisms. As the blogpost “What the Thock is Clack?—A Discussion on Switch Sound” (2022) argues, this pair of onomatopoeic terms reify a continuum of the low (“thock”) to high (“clack”) sound frequency signatures of keyboards, in which the nebulousness of these buzzwords ultimately obfuscate timbral experiences.
This paper considers the computer keyboard as a sonic instrument through the lens of critical organology (Tresch and Dolan 2013) and examines the new semantic uses circulating within the keyboard enthusiast community. The generation of these terms, I argue, reflects a discourse that is actively engaged with timbre, and hence with the articulation of aesthetic experience. I further suggest the intersection of aural and gustatory metaphors offers sound studies scholars a new frame with which to consider questions of embodiment and synesthesia in cross-modal mapping of listening and taste.