Programa del congreso

Abstract – Objective: To determine the relationship between agrotourism and sustainable development in the Tingana Natural Reserve, Peru. Method: The methodology had a quantitative approach, applied type, correlational level, cross-sectional design, and non-experimental design. The sample size consisted of 23 heads of household, selected through intentional sampling. The data collection technique was a survey, and the instrument was a questionnaire composed of 24 items with structured Likert scale responses. The instrument’s validity was assessed by three expert judges. Data were analyzed using SPSS v26 software. Results: Spearman’s Rho statistic was used to test the general hypothesis, revealing a moderate correlation (Rho = 0.434). The analysis also identified the relationship between agrotourism and the dimensions of sustainable development, with Spearman’s Rho coefficients as follows: environmental factor (Rho = 0.156), social factor (Rho = 0.398), and economic factor (Rho = 0.226). Conclusions: It is concluded that there is a moderate relationship between agrotourism and sustainable development in the Tingana Natural Reserve, Peru.

The accelerated technological advancement has created significant inequalities in access and use of technology, particularly affecting older adults who are excluded from the benefits of the digital era due to low digital literacy rates. In Latin America, population aging increases the urgency of including older adults in digital society, as they are projected to represent a quarter of the world's population by 2050, making digital inclusion an essential right to prevent new forms of social exclusion. This study analyzes how digital literacy and technological confidence influence the digital divide among retirees of INJUPEMP in Francisco Morazán, Honduras. Using a quantitative, descriptive-correlational approach, a validated survey was administered to 118 older adults. Results show high proficiency in basic functions (94% for calls and messages, 91% for social networks), but lower use for more complex tasks such as computers (76%) and digital banking (61%). Seventy-three percent require family support to use technology, and 61% fear damaging their devices. Distrust, rather than negative experiences, limits technological adoption. The study concludes that digital literacy in older adults depends not only on skills but also on emotional factors, recommending comprehensive programs that strengthen confidence and autonomy.

El presente estudio propone la implementación de la tecnología blockchain en la cadena de suministro en empresas agroexportadoras en La Libertad, Perú, con el fin de mejorar la trazabilidad, la seguridad y la eficiencia de los procesos logísticos. A través de un enfoque cualitativo, basado en entrevistas a expertos en tecnología blockchain, se examinó el impacto de esta innovación en áreas clave como la gestión de proveedores, las prácticas agrícolas, el procesamiento, el inventario, el transporte, la distribución y la gestión aduanera. Los resultados revelan que blockchain permite registrar cada etapa del ciclo productivo de forma segura e inmutable, desde el campo hasta la exportación, fortaleciendo la transparencia, reduciendo el fraude y mejorando la eficiencia operativa. Asimismo, su integración con tecnologías como el Internet de las Cosas (IoT) y los contratos inteligentes amplía su aplicabilidad, facilitando el monitoreo en tiempo real, la automatización y el cumplimiento normativo. Los expertos coincidieron en que, aunque existen barreras como el costo de inversión y la resistencia al cambio, el retorno en eficiencia, competitividad y acceso a mercados justifica su adopción. En conclusión, blockchain no solo optimiza procesos logísticos, sino que impulsa la transformación digital del sector agroexportador peruano.

This research study aims to determine the relationship between influencer marketing and purchasing decisions in the fashion sector among young people in San Juan de Lurigancho, 2025. The digital strategy of influencer marketing is currently one of the most efficient for companies, since influencers currently generate an emotional and aspirational connection with young people through the content they transmit on social networks. It should be noted that, after the COVID-19 pandemic, this strategy obtained notable growth due to the digitalization of fashion sector businesses, which reinforced the key role of influencers as agents who disseminate recommendations or share experiences about brands. This research has a quantitative approach, applied with a causal correlational scope, a non-experimental and cross-sectional design, with a sample of 206 young people. Furthermore, using a virtual questionnaire administered through Google Forms as a data collection technique, it was found that influencer marketing is significantly related to purchasing decisions, reporting a Sperman Rho coefficient of 0.654 (sig. <0.01), demonstrating a positive and moderate relationship. Therefore, the purpose of this study is to determine the level of influence influencers have on young people's decision-making in the fashion sector.

Abstrac: The purpose of this project is to develop an interactive web platform called Tourism Without Barriers, aimed at providing inclusive access to regional tourism through the use of virtual reality technologies. The initiative arose in response to the need to bring Cajamarca's cultural and natural heritage closer to people with disabilities or reduced mobility, who face physical barriers to participating in conventional tourism activities.
The platform allows virtual tours of iconic destinations such as Jaén, San Marcos, and Cajamarca through immersive videos in SBS format, accompanied by accessible and multilingual navigation controls. Low-cost tools such as HTML5, FFmpeg, and Netlify were used, prioritizing usability, adaptability, and user autonomy. The methodology included a pilot test, feedback collection, functional adjustments, and design validation.
The results show that the experience was positively rated by users, highlighting its accessibility, ease of use, and immersive capabilities. It is concluded that virtual reality, applied with an inclusive and educational approach, represents an effective and replicable alternative for promoting barrier-free tourism in similar contexts.

Triple impact ventures have emerged as a key catalyst for the Sustainable Development Goals, as they systematize the economic, social, and environmental dimensions through their business models. In this regard, this study conducts a systematic review of 50 articles published between 2019 and 2025 under the PRISMA 2020 guidelines. The objective of the review is to analyze the impact of triple impact ventures on the achievement of Sustainable Development. The methodology applied included searches in Scopus, ScienceDirect, and Wiley Online Library, seeking to include empirical studies with statements of quantifiable impact in multiple dimensions. The results show that hybrid models that focus on generating profits and return on investment account for 44%, followed by model B companies and cooperatives at 28%. In terms of their impact on the achievement of these models, the ventures contribute primarily to SDGs 8, 12, and 13, reducing 450,000 tons of CO2 equivalent and creating 12,500 green jobs. On the other hand, success factors include multisectoral partnerships and access to venture capital, sponsorship, and unsecured funding. On the other hand, barriers include the absence of a specific regulatory framework and the challenges of standardized measurement.

This article presents the research for the architectural design of an intercultural community center focused on the empowerment of Garífuna women, specifically independent mothers from the community of Tornabé, Honduras. The objective was to generate a design proposal that articulates gender needs, local entrepreneurship, and territorial sustainability through a participatory approach. A mixed-methods methodology was applied, combining qualitative and quantitative techniques: documentary analysis of 79 sources, semi-structured interviews with women leaders from the “Mariposas Libres” organization, structured surveys of 30 potential users, field visits with on-site recognition, and participant observation. An expert judgment technique was used to validate the proposed architectural program.
Findings show that Garífuna women face structural barriers in accessing adequate spaces for training, production, and community organization. Participants expressed aspirations related to economic autonomy, technical education, and cultural strengthening. Based on these insights, a 976.34 m² center was designed, distributed into two functional modules with an estimated budget of USD 607,552.49. The project incorporates principles of bioclimatic architecture, use of local materials, and design adapted to care and productive dynamics. It is concluded that architectural design can become a platform to foster community entrepreneurship led by women, establishing a replicable model of infrastructure with a gender-sensitive and culturally relevant approach.