Conference Agenda

Agricultural value chains are key to revitalizing rural Peru, but in the Lacramarca valley there are still obstacles that hinder their competitiveness. The objective of this study was to determine the factors that limit the competitiveness of the local agricultural value chain. A qualitative, applied, non-experimental and cross-sectional design was adopted. Eight semi-structured interviews were conducted with intentionally selected agricultural producers. The transcripts were coded by constant comparison and axial coding, generating two core categories for the first objective and one core category for each remaining objective. The results reveal five critical areas of limitation: (1) access to inputs and technology; (2) empirical production management; (3) rudimentary logistics; (4) market asymmetries; (5) limited associativity and institutional support. It is concluded that competitiveness will remain limited unless public policies prioritize rural infrastructure, targeted credit lines and sustained extension programs, while producers simultaneously strengthen cooperativism, adopt quality standards and professionalize farm management. These findings provide a roadmap for those interested in improving the agricultural value chain in Lacramarca and, by extension, other similar Andean coastal valleys.

Human Talent Management (HTM) plays a strategic role in enhancing job performance (JP) and organizational productivity. This study aimed to determine the relationship between HTM and JP in a security sector company located in Ica, Peru. A quantitative approach was adopted, with a relational level and a non-experimental, cross-sectional design. The sample was census-based and consisted of 74 intentionally selected employees who answered structured questionnaires. Descriptive results showed that 55.4% of participants perceived HTM as poor, 21.6% as fair, and 23.0% as good. Among those who rated HTM poorly, 36.5% reported low JP, and only 8.1% reported high JP. Inferential analysis revealed a positive and statistically significant correlation between HTM and JP (ρ = 0.648; p < 0.001). Significant associations were also found in the dimensions of Talent Attraction (ρ = 0.548), Talent Development (ρ = 0.600), and Talent Retention (ρ = 0.648), all with p-values < 0.001. It is concluded that effective human talent management is directly and significantly related to higher levels of job performance. The implementation of comprehensive strategies focused on talent attraction, continuous training, and employee retention is recommended to strengthen human capital and enhance business competitiveness.

Abstract: In Cajamarca, traditional irrigation methods cause significant water losses, adversely affecting agricultural productivity. This project proposes the implementation of an automated irrigation system using soil moisture sensors and solar energy, deployed in La Colpa village. Through sensors, microcontrollers, and solenoid valves, the system efficiently and sustainably manages irrigation. The methodology was applied, with a quantitative and experimental approach, implemented in a 20 m² vegetable crop plot. Results showed a 45% reduction in water consumption, a 25% average increase in agricultural productivity, and complete replacement of electrical energy with solar power, generating economic savings and environmental benefits. The high satisfaction of local farmers confirms the system’s viability as a replicable model for sustainable rural agricultural development.

Abstract– This research aimed to apply tactical operations management to develop the “Pistachio Bar,” an energy bar made from pistachios, honey, and micronized pistachio shell fiber, an agro -industrial byproduct with high functional value. The study was descriptive and explanatory, with a mixed approach (quantitative and qualitative) and exploratory in scope. The Delphi method was used to validate the product formulation with industry experts, consumer surveys were conducted, and sales forecasting tools using linear regressi on were applied, as well as the Aggregate Production Plan (APP) and the Master Production Plan (MPP) to efficiently plan resources. T he results showed a steady demand in 2025, allowing for the selection of an optimal production plan with a unit cost of S/ 2.17. A growi ng consumption of honey was identified as a critical input, and its control is recommended to avoid stockouts or cost overruns. The main ingredients provide vegetable proteins, dietary fiber, unsaturated fatty acids, antioxidants, and minerals, making the "Pista chio Bar" a healthy, practical snack aligned with sustainability principles.

The objective of this research was to determine the
influence of the occupational safety policy (and its dimensions:
identification of occupational risks, evaluation of occupational
risks, implementation of measures for the prevention of
occupational hazards, implementation of measures for the
prevention of occupational hazards and assurance of the preventive
system) in a construction company in Huaral, 2025. Research with
quantitative approach, applied type, with explanatory and
descriptive level, non-experimental design and cross-sectional. The
population was finite, made up of 50 workers of the company
studied. The sample was a census sample, which meant that 100%
of them were included. The technique applied was the virtual
survey. The instrument used to measure the first variable consisted
of 12 items, and the one used to measure the second variable had
15 items, and demographic data were also collected. Validity was
obtained through the judgment of 3 experts (Aiken's V. = 1.00).
Reliability was high for both variables (α = 0.779 and 0.906).
Results such as demographic information, normality tests,
measurement of the variables and hypothesis tests were obtained. It
was concluded that to determine the influence of the work safety
policy in a construction company in Huaral, 2025. (sig. = 0.000; r2
= 0.997).

The main objective of this research was to analyze the influence of ethnocentrism, country of origin, and social influence on the purchase intention of imported perfumes among consumers in Chiclayo in 2025. A non-experimental, cross-sectional, and quantitative methodological design was employed, applying surveys to 345 participants selected through non-probabilistic convenience sampling. The data was analyzed using structural equation modeling with ADANCO 2.4.1. The results disclosed that both the country of origin (β = .47; = .34) and social influence (β = .45; = .31) had a significant positive effect on purchase intention, while ethnocentrism had a negative but weaker impact (β = –.23; = .09). It was concluded that exogenous factors, such as the perception of the country of origin and social validation, prevail over endogenous ones like ethnocentrism in determining the intention to purchase imported perfumes. As recommendations, companies were advised to strengthen the international image of their products and use marketing strategies based on social validation. Likewise, promoting a critical ethnocentrism that values national products without rejecting foreign ones was suggested. Finally, the importance of an integrated strategy that articulates these three factors to encourage informed and competitive consumption was highlighted