Conference Agenda

This research aligns with Sustainable Development Goal 12: Responsible consumption and production, by analyzing the relationship between green marketing and consumer behavior in a biotechnology company located in Ica, Peru. The objective was to determine how the dimensions of ecological marketing (product, price, place, and promotion) influence customer purchasing decisions. The study adopted a quantitative, correlational, basic, and non-experimental design, applying surveys to 73 clients of the company through a census approach. The results revealed a strong positive correlation (Rho = 0.693; p < 0.01) between green marketing and consumer behavior. The regression model explained 60.6% of the variability in consumer behavior, with green promotion (β = 0.455) and green pricing (β = 0.381) emerging as significant predictors. It is concluded that green marketing practices, particularly those focused on communication and perceived ecological value, significantly influence purchasing behavior. The company is advised to strengthen these strategies to consolidate a sustainable and competitive market position

This study investigates the influence of varying heat input levels and hydrochloric acid (HCl) concentrations on the microstructural alterations and corrosion behavior of ASTM A572 Grade 50 steel welded joint. An increase in heat input from 1.2 kJ/mm to 2.2 kJ/mm produces significant changes in the microstructure, which in turn directly affect the corrosion response. In detail: (a) in the weld metal (last pass), the ferrite microstructure evolves from acicular and grain boundary ferrite to polygonal ferrite combined with aligned M-A-C ferrite; (b) in the coarse-grained HAZ, a transition from fine martensite to coarse martensite is observed; (c) in the fine-grained HAZ, very fine-grained ferrite appears; and (d) in the intercritical (ICZH) and subcritical (SCZH) zones, spheroidized pearlite structures develop. As the concentration of hydrochloric acid (HCl) in the medium increases, the corrosion rate in different regions of the welded joint also increases. Electrochemical experiments—including open-circuit potential (OCP), potentiodynamic techniques, and linear polarization resistance—provide evidence that the weld metal exhibits cathodic behavior in the galvanic couples formed within the joint. In contrast, the heat-affected zone and the base metal exhibit anodic behavior. Regarding the corrosion mechanism, potentiodynamic tests indicate that the process is governed by activation control.

Abstract– The present study entitled "Florasona: where your voice becomes water and the earth responds with life", had as an experimental setting its development in a school garden located in Annex Río Grande - Sector el Pedregal, La Encañada, which has as its general objective to propose an improvement model based on an automated irrigation system controlled by voice commands and ambient sounds, which optimizes water use in small-scale agricultural spaces, promoting sustainability and technological accessibility. Methodologically, this project has an applied approach, with technological design and experimental functional evaluation, developing a prototype that integrates soil moisture sensors, voice detection modules, automatic valves, Arduino-type microcontrollers and a continuous tracking App. Validation will be carried out through controlled tests in real or simulated contexts. Direct observation methods, water consumption records and user satisfaction surveys will be used. Tests conducted on horticultural plants revealed an average deviation of ±3% in moisture content and a 30% water saving. The results demonstrate the viability of "Florasona" as an efficient, sustainable, and easy-to-use solution for water management in small agricultural spaces.

This study aimed to evaluate the susceptibility to water erosion in the Llaucano River basin, located in Cajamarca, Peru, through the integration of geospatial technologies, multicriteria analysis, and territorial intelligence within a GIS environment. Due to increasing pressure on the soil from agricultural, urban, and mining activities in the area, official data from the Regional Government of Cajamarca and a Digital Elevation Model were used to generate the R, K, LS, C, and P factors. The results revealed an annual soil loss ranging from 1.01 to 5 t/ha/year, with a heterogeneous spatial distribution: 50.28% of the basin showed low susceptibility, 29.92% moderate, and 20.56% high to very high. The most critical areas coincided with steep slopes, shallow soils, and a lack of conservation practices. The analysis also identified forest fires as an aggravating factor, as they reduce vegetation cover. It is concluded that the implementation of integrated strategies for soil conservation, reforestation, and fire control is essential to mitigate soil loss and ensure the sustainability of the territory.

The research aimed to structure the project for the design of a biodegradable solid shampoo called “Vegan Blooms,” focused on promoting sustainable and plastic-free personal hygiene practices in the city of Trujillo. The proposal responded to the growing concern about the environmental impact of conventional cosmetic products, as well as the increasing demand for eco-friendly, natural, and cruelty-free alternatives.

The project was developed by applying the five phases of project management according to the PMBOK Guide: initiation, planning, execution, monitoring, and closure. In addition, the ten knowledge areas were addressed, which allowed for defining the product scope, establishing a timeline, estimating production costs, and planning quality, resource, communication, and procurement management, as well as identifying associated risks.

The shampoo design incorporated natural ingredients, eco-friendly packaging, and a marketing strategy aimed at conscious consumers. The project was consolidated as a sustainable proposal with an environmental and innovation-oriented approach.

Abstract- The presence of microplastics in marine ecosystems has generated growing concern about their ecological impacts. This study conducted a systematic literature review (SLR) in databases such as Redalyc, Web of Science, Google Scholar, Scielo, Dialnet, and Scopus, selecting 31 relevant studies. The results show that organisms such as zooplankton, bivalves, echinoderm larvae, and small fish are especially vulnerable due to their diet, developmental stage, and trophic position. Significant risks were also identified for seabirds, turtles, and marine mammals, primarily through accidental ingestion and bioaccumulation. The most common physiological effects include apoptosis, inflammation, oxidative stress, and metabolic imbalances, affecting digestive organs and enzymatic functions. Bioaccumulation throughout the food chain exacerbates these damages. Furthermore, densely populated coastal regions such as the Sundarbans, Lake Tai, and parts of Latin America have high levels of pollution, with negative impacts on marine biodiversity. The findings highlight the urgent need to implement actions to mitigate the ecological effects of microplastics in marine environments. Keywords: Microplastics, Marine ecosystems, Ecological effects, Marine pollution, Bioaccumulation.

This research addresses the issue of non-compliance with lead times in the delivery of finished fabrics at a textile company in Lima, Peru. As a solution, the study proposes an improvement in the machinery layout of the Drying and Finishing area. Through a thorough analysis of the production line, it was determined that wet processing stages were poorly organized, lacking defined flow paths and causing inefficiencies.

A cause-effect diagram was developed to identify key factors impacting lead time, such as programming inefficiencies, excessive work-in-process inventory, and inadequate setup practices. These factors were evaluated using a prioritization matrix, leading to a proposal to redistribute coil and machinery space within the plant.

The layout redesign incorporates principles of minimum distance, optimal flow, flexibility, and safety. The proposed changes are expected to reduce internal transport times by at least 25%, contributing to improved planning, scheduling, and overall operational efficiency.