Conference Agenda

The growing interest in cryptocurrencies and blockchain technology has generated an in-depth analysis of their impact on the global financial system. These cryptoassets promise to transform the sector through greater security and efficiency in transactions. In particular, blockchain brings reliability and integrity to financial processes, positioning cryptocurrencies as a potential alternative to traditional systems. However, their adoption faces multiple challenges, among them a lack of public understanding, technical challenges in implementation, and the absence of a clear regulatory framework. Furthermore, the level of trust these technologies generate and awareness of their risks determine acceptance and growth. The analysis is justified by the need to better understand factors that favor or limit adoption, thus contributing to a clearer view of their potential for financial innovation.

The content is organized as follows: first, the theoretical framework on cryptocurrencies and blockchain is presented; then, the most relevant studies are presented; third, findings on benefits and methodologies are discussed; finally, conclusions and recommendations are presented. This SLR aims to analyze the impact of cryptocurrencies and blockchain technology on the financial system, identifying both benefits and barriers to integration, and analyzing various methodologies used to measure the volatility of these cryptocurrencies.

The implementation of SDG 8 contributes to ensuring job creation and adequate working conditions for entrepreneurs. In particular, target 8.2 aims to increase productivity and, consequently, improve efficiency in fast-food businesses that require high added value due to their labour demand. The objective of the study was to analyse the relationship between price wars and the associated dimensions: prices above, equal to, and below those of the competition, in the district of Callao during the year 2025. The research adopted a quantitative, applied approach with a non-experimental design. A 20-item questionnaire was administered to a sample of 385 fast-food customers. 63% of respondents indicated that these businesses almost always or always set prices similar to those of their competitors in order to attract consumers. It was concluded that the highest percentage association was between the dimensions of prices above the competition and prices equal to the competition, reaching 41.47%.

Nostalgic products from Honduras have grown significantly abroad, driven by migration and the growing demand for sustainable practices. This work develops a specific administrative theory to improve decision-making and optimize strategies in companies that market nostalgic products. To conduct a qualitative analysis, a literature review was carried out, which includes analysis of academic articles, books, and official documents indexed in Scopus, following indirect qualitative strategies. The 3A + E theory offers an innovative approach that balances authenticity and adaptation to change, integrating humanistic and systemic principles to promote sustainability and success in companies selling nostalgic products.

In this research, a bibliometric analysis is carried out on the gravity model in international trade, covering the period from 1991 to 2024. The bibliometric mapping methodology is applied, using the Scopus database, from which 515 documents from 286 scientific journals were collected. The results show a sustained growth in scientific production since 2005, with an average of 22.63 citations per document and a participation of 1102 authors. Six relevant thematic clusters were identified that address agricultural trade, trade agreements, regional integration, non-tariff barriers and econometric methodologies such as the use of PPML. International collaboration is also highlighted, with a high participation of countries such as China, the United States, Germany and Spain, as well as prominent institutions such as the University of Novi Sad and Beijing Forestry University. The reference spectroscopy technique allowed the identification of three seminal works published in 1962, 2003 and 2020, which marked key milestones in the theoretical and methodological evolution of the model. It is concluded that the gravity model has established itself as a robust and versatile tool in the analysis of international trade, with an increasingly global, collaborative and methodologically advanced approach.

The aim of this research is to determine the influence of digital wallets on customer satisfaction among millennials in Lima Metropolitana in 2025. The focus on this sector is due to its continuous growth in recent years.

For the purposes of this study, a quantitative, applied, and causal research approach was conducted on a sample of 201 millennials who use digital wallets in Lima Metropolitana. In order to test the proposed hypotheses, a questionnaire was applied using the Google Forms tool, covering both the digital wallet and customer satisfaction variables. Additionally, the data were analyzed using linear regression to address both general and specific objectives. As a result, it was demonstrated that digital wallets have a significant influence on customer satisfaction among millennials.

The findings of this research are relevant for banks that offer digital wallets, as they provide insights that can help improve customer satisfaction, specifically among their millennial clientele, ultimately leading to better performance of digital wallet services.

This study addresses the high defect rate in the screen-printing process within the Peruvian sports footwear manufacturing sector, which generates significant rework, operational inefficiencies, and increased costs. The root cause was identified as the lack of standardized procedures, leading to frequent misalignments and improper ink dosage during manual operations. To mitigate these issues, a Lean Manufacturing Poka Yoke system with an integrated verification sensor was designed and implemented. The device validates alignment and ink parameters before printing, allowing the process to continue only if conditions are correct, with visual and auditory alerts for errors. The implementation followed five phases: planning, design, training, execution, and evaluation. Results showed a reduction in defect rates from 1.13% to 0.50%, decreasing rework costs by approximately USD 1,921 annually. Economic indicators confirmed feasibility, with a NPV of USD 1,069.98, an IRR of 30%, and B/C ratio of 2.48. Beyond economic gains, the intervention improved operator confidence, process reliability, and workplace organization through continuous training and engagement. This research demonstrates that applying Poka Yoke in manual, error-prone processes within the footwear sector not only enhances product quality but also strengthens competitiveness, making it a viable strategy for other manufacturing environments facing similar challenges.

This research sought to identify the involvement in pyramid investment schemes by entrepreneurs in the industrial sector in Honduras. A quantitative approach with descriptive-correlational scope and non-experimental-cross-sectional design was used, surveying 103 entrepreneurs from Choloma and San Pedro Sula, Honduras who invested in a company with a Ponzi scheme intervened by the State; the data were analyzed with Pearson's Chi-Square test. A significant relationship was found between knowledge of Ponzi schemes and the variables gender (p-value 0.038; greater knowledge in men) and educational level (p-value 0.002; lower knowledge in those who only had “bachillerato” basic schooling). In addition, the investment made showed a significant relationship with monthly income (p-value 0.001, people with lower incomes were the most likely to invest) and the origin of the funds invested (p-value 0.030, mostly savings). Eighty percent of the entrepreneurs experienced significant financial losses. In conclusion, it became evident that entrepreneurs have been vulnerable in investing in Ponzi schemes, due to lack of knowledge of the systems, causing them to make investments disproportionate to their level of income. It is necessary to strengthen and promote financial education and entrepreneurship programs to avoid involvement in financial fraud.