Conference Agenda

Given globalization and the increasing interconnectedness of markets, internationalization has become fundamental to the growth and competitiveness of SMEs. This research aimed to explore the entrepreneurial capabilities of SMEs through a systematic literature review employing the PICO methodology in the Scopus and Web of Science databases, with a total of 1,050 articles. The PRISMA declaration was then applied, obtaining 52 articles for analysis. The findings showed that SMEs use a variety of strategies, ranging from exports to the formation of strategic alliances, adapting to their resources and the competitive environment. These capabilities, including knowledge management, innovation, marketing skills, and cultural adaptation, enable SMEs to overcome entry barriers, establish strong business relationships, and leverage the competitive advantages of internationalization. Fifty percent of studies determined that the most common problems are limited access to financial and human resources; business dynamics constitute 63% of the key capabilities that facilitate their internationalization. To overcome these challenges, it is crucial to develop key business capabilities such as innovation, digitalization, and adaptability.

This article declares the main objective to implement and develop a website for the Hotel, in order to increase reservations and improve its competitiveness. The RUP methodology was used, which organizes personalized tasks and responsibilities according to business needs. The project included website prototype development and SWOT analysis, as well as marketing strategies and local partnerships. Likewise, the EDT was carried out that identifies the work packages. The proposal to implement an automated reservation system seeks to improve reservation management, reducing errors and optimizing the customer experience. A 15% growth in web booking revenue was projected in the first quarter of 2024. The initiative turned out to be economically viable, with projected revenue of S/772,850.00 against an initial investment of S/20,016.00, ensuring its long-term sustainability.

This research project analyzes the implementation of the Business Process Management (BPM) methodology in a commercial sector company, aiming to optimize three key processes: personnel selection, sales, and production. The existing processes were modeled and analyzed to identify areas for improvement and design solutions focused on increasing operational efficiency, productivity, and product quality. Work management was carried out using the agile Kanban approach, enabling visual and flexible task planning. Additionally, a financial analysis was conducted to evaluate the economic viability of the project, highlighting the positive impact of BPM implementation on business management.

High-skilled migration has economic and social implications, resulting in losses due to investments made by governments in public education or private investments by families. This process of expulsion continues to be a challenge for countries experiencing it. The research focuses on understanding the reasons that lead people with university-level education to decide to leave their country, their motivations, their primary destination,

The objective of this research is to formulate a proposal for strategic commercial planning for a company in the cement industry. The method that was applied was descriptive, a survey was used as techniques and a Google Forms questionnaire was used as an instrument for operational staff in the sales area. In the first instance, an analysis of the problematic reality, the theoretical bases and objectives was carried out; The characteristics of the company are subsequently described; the micro environment, for which the empathy map, Porter's 5 forces, the value chain were designed; In the macro environment, the pestel matrix was designed, the competitive profile matrix, where it was detected that the company in the cement industry compared to its direct competition is in second place, with a weight of 3.25, leaving Unacen in first place, with a weight of 3:45, marking a difference of 6%; In customer-facing strategies, the IGOR ANSOF matrix, the marketing mix, the Buy Person and customer experience map were developed; A monthly budget of S/305,200.00 was made to implement the initiatives proposed in the BSC (Balanced Scorecard) balanced scorecard, to strengthen the sales force; control indicators (BSC) were formulated.

TikTok has emerged as a transformative platform in shaping consumer behavior, influencing how users interact with brands and make purchasing decisions. Its algorithm-driven content, short video format, and interactive features have redefined marketing strategies while generating new challenges for understanding consumption in different contexts. This study aimed to explore how TikTok influences consumption patterns among university students in Honduras, identifying how the platform conditions decision-making processes, perceptions of brands, and ethical reflections related to its use. A qualitative, descriptive, and cross-sectional design was applied, using focus groups as the main data collection method. Transcriptions were analyzed through thematic coding in NVivo 14, complemented by visual tools such as word clouds, heatmaps, and hierarchical clustering to detect conceptual relationships. Findings reveal that students frequently rely on TikTok to discover products, engage with influencers, and participate in trends, often leading to impulsive purchases. While the platform facilitates product discovery and engagement, risks related to misinformation, algorithmic manipulation, and privacy were also identified. The results demonstrate that TikTok functions both as a driver of consumption and as a laboratory for entrepreneurial innovation.

A vestibular-sensory chair for children with Autism Spectrum Disorder (ASD) was designed to support sensory regulation and emotional containment. The prototype features a cocoon-like structure, textured cushions, and hypoallergenic materials. Validation was conducted by experts in inclusive education and occupational therapy, focusing on safety, ergonomics, and therapeutic potential. Methodologies such as the Critical to Quality (CTQ) Tree, House of Quality (QFD), and Systematic Layout Planning (SLP) were applied in the design and production process. The project addresses the lack of accessible therapeutic furniture in public institutions and aligns with SDG 4 on inclusive education.