Conference Agenda

This research analyzes the economic performance of Ecuadorian Hass avocado exports to the U.S. market during the 2020–2024 period. It explores various factors influencing export growth, such as export volume, FOB value, international price trends, and the influence of trade conditions within the American market. The study utilizes a quantitative approach with a descriptive scope and a non-experimental design, supported by the analysis of statistical data from official sources and a survey of stakeholders involved in the production and export of Hass avocados in Ecuador. The results indicate moderate growth in export volume; however, there are limitations in converting this growth into a proportional increase in economic value. Furthermore, the study identifies a high dependency on international prices and a significant influence of U.S. market demands and conditions on the economic outcomes of export activities.

El estudio presentado analiza la influencia del marketing de influencers en el comportamiento de compra de los jóvenes de la Generación Z en TikTok, en el ámbito latinoamericano. Respaldado en la Teoría de la Credibilidad de la Fuente, se examina cómo la experiencia, la confiabilidad y el atractivo del influencer, así como la utilidad del contenido, influyen en las decisiones de compra. Se utilizó un enfoque cuantitativo de alcance explicativo, con diseño no experimental y corte transversal. La muestra quedó integrada por 166 jóvenes de la Generación en mención (17–28 años), usuarios de TikTok residentes en Lima, Perú. Los datos fueron recogidos a través de un cuestionario estructurado y adaptado de instrumentos validados anticipadamente. Las pruebas de confiabilidad demostraron alta consistencia interna (Alfa de Cronbach = 0.930). Debido a la ausencia de normalidad en los datos, se emplearon correlaciones de Spearman y modelos de regresión lineal simple. Las derivaciones manifiestan que la experiencia (β = 0.919, p < 0.05) y la confiabilidad del influencer (β = 0.734, p < 0.05) ejercen una influencia positiva y significativa con el proceder de compra. El atractivo presenta un efecto moderado pero significativo (β = 0.356, p < 0.05), mientras que la utilidad del contenido no evidencia un impacto significativo (β = 0.143, p > 0.05). Se concluye que, en entornos digitales atomizados como TikTok, la Generación Z prioriza la credibilidad percibida del influencer sobre el valor informativo del contenido al momento de decidir una compra.

Innovation and entrepreneurship ecosystems largely depend on access to financing, particularly in the case of small and medium-sized enterprises (SMEs), which face higher levels of uncertainty and risk during their early stages of development. In this context, this study analyzes the relationship between venture capital and different business financing mechanisms, including SME loans and government loan guarantees. To this end, a comparative international analysis is conducted using data from five countries obtained from the OCDE database. Through a linear regression model, a strong relationship among the analyzed variables is identified, with an explanatory power of 96%. The results highlight the relevant role of government support in strengthening entrepreneurial ecosystems for innovation development.

The purpose of this research was to improve the enrollment process at the educational institution through the design, development, and implementation of a website aimed at making the process more efficient, faster, accessible, and secure for parents, students, and administrative staff at an educational institution in the city of Trujillo. The proposal responded to the need to modernize a manual process that generated delays, errors, and duplication of tasks, as well as the growing demand for accessible, efficient, and secure digital solutions in the educational field. The project was developed following the five phases of project management outlined in the PMBOK Guide: initiation, planning, execution, monitoring, and closure. Likewise, the ten areas of knowledge were addressed, which made it possible to define the scope of the system, establish a schedule, estimate costs, plan quality management, resources, and communications, as well as identify the risks associated with the development of the web platform. All of this allowed the proposed solution to integrate a user-centered design, functionalities aimed at simplifying the enrollment process, and compatibility with the educational systems used by the institution. The results demonstrated the technical and operational feasibility of the proposal, consolidating it as an effective digital alternative for improving administrative management and the user experience.