Conference Agenda

Abstract– The management of university student entrepreneurship represents a complex organizational challenge, particularly in public universities where multiple actors, institutional constraints, and fragmented processes coexist. In this context, this study analyzes how a systemic and digital approach can contribute to transforming the management of university student entrepreneurship. An applied research design with a mixed-methods approach adopted, integrating Soft Systems Methodology (SSM) with a digital tool for assessing entrepreneurial competencies, referred to as CREARIE 2.0. The reference framework was developed through a systematic literature review following the PRISMA protocol, which allowed the identification of contributions and limitations related to systemic approaches and digital tools in higher education. SSM was employed to structure the problematic situation using rich pictures, CATWOE analysis, and conceptual models, revealing a gap between systemic diagnosis and operational action. To address this gap, CREARIE 2.0 was designed and implemented, and its functionality was evaluated through a pilot study involving 34 students from a Peruvian public university. The results indicate that integrating systemic analysis with a digital assessment tool enables the generation of structured information on entrepreneurial profiles, supporting student feedback and evidence. based pedagogical and institutional decision-making. The study concludes that moving from complexity to action requires articulating systemic approaches with digital instruments oriented data-driven management.