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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 05:30:24am America, Santiago

Daily Overview

Session

1C: Entrepreneurship & Innovation
Virtual location: VIRTUAL: Agora Meetings

Presentation 6

9:40am - 9:48am

Market research and value-added products: an analysis applied to the Canadian

Camila Andrea Namuche Gallo, Cristina Ivone Ruiz Atarama, kelly cordova cordova

Universidad Tecnológica del Perú UTP - (PE), Perú

This study analyzes how market research influences the export of Peruvian value-added food products to Canada, highlighting its role in consumer understanding and strategic decision-making. Using a qualitative approach with expert interviews, it seeks to identify opportunities and strategies to strengthen international competitiveness. This is based on theories of competitive advantage, gradual internationalization, and business innovation.