Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 05:33:24am America, Santiago
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Daily Overview |
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7F: Technology Management Virtual location: VIRTUAL: Agora Meetings | |
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5:20pm - 5:25pm
Use of neuroscience strategies for the evaluation of processes for identifying and enhancing territorial resources Tecnológico de Costa Rica - (CR), Costa Rica Neuroscience tools aim to analyze individuals' unconscious responses to stimuli, whereas territorial marketing promotes the characteristics of places. This project seeks to integrate the two disciplines to evaluate the processes of identifying and enhancing territorial resources using neuroscientific tools. Using a mixed approach, a benchmarking matrix was developed, along with a pilot test comprising five stations and a Likert scale, which enabled optimization of the experimental protocol for subsequent stages of the study. | |