Conference Agenda

The study was conducted at a transportation company and aimed to determine the influence of Big Data usage on last-mile service management in a transportation company in Lima, 2025. The general hypothesis formulated was that the use of Big Data significantly influences last-mile service management. An applied methodology with a pre-experimental design was adopted. The primary evaluation instrument used was a data observation sheet, complemented by a questionnaire. The study population covered the company's transportation processes and 50 individuals from the warehouse and transportation management areas.The research results demonstrated that the implementation of Big Data had a highly positive impact, improving efficiency in various logistical aspects. The main conclusion of the study was that the application of Big Data has been highly beneficial for optimizing transportation management within the company, strongly supporting the proposed hypothesis and validating its importance in improving last-mile logistics. It was concluded that the implementation of Big Data improved the perception of transportation management, showing a 78.57% improvement (increasing from 2.52 to 4.50), indicating management levels slightly above average and demonstrating a statistically significant difference with a Z = -6.248 and a p-valor = 0.000.