Conference Agenda

This study examines the relationship between the use of a smart application and the sustainable quality of ancestral products in the Central Jungle of Peru—native cocoa, organic coffee, and sacha inchi. Despite their high economic, cultural, and environmental value, quality and sustainability assessment still relies on empirical criteria, which limits competitiveness in specialized markets and certification processes. A quantitative approach with a non-experimental, cross-sectional, and correlational design was applied to a sample of 30 producers. The independent variable captures acceptance and willingness to use through perceived usefulness, perceived ease of use, and intention to use. The dependent variable operationalizes sustainable quality across visual, process, environmental, social, cultural, and economic dimensions. The results show positive and significant associations, highlighting perceived ease of use as the most influential factor in overall improvement. The regression models demonstrate high explanatory power and satisfy econometric assumptions. It is concluded that when the application is perceived as useful and easy to use, it can strengthen objective assessment, sustainability, and the valorization of these products, while complementing and respecting traditional knowledge in Amazonian contexts.