Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 05:33:27am America, Santiago
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Daily Overview |
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33A: Technology Management Virtual location: VIRTUAL: Agora Meetings | |
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11:40am - 11:48am
Employee Advocacy as a Business Strategy Through Linkedin,2023-2024 Universidad Autónoma del Perú - (PE), Perú This study examines the strategic role of employee advocacy and personal branding within corporate communication and digital marketing. It explores how engaged employees, who share the organization’s values, can enhance the company’s reputation, foster trust and loyalty among stakeholders, and contribute to overall productivity. The research also highlights the importance of digital platforms such as LinkedIn, along with emotional branding and effective internal communication, in strengthening brand credibility, visibility, and authenticity in competitive digital environments. A qualitative approach was employed, incorporating evidence analysis and multi-perspective evaluation to ensure the reliability and depth of the findings. The study also considers how technological advancements are reshaping corporate communication and emphasizes the strategic management of talent. Overall, the findings underscore the importance of integrating employee advocacy with both personal and corporate branding strategies, as a way to reinforce organizational identity, improve competitive positioning, and attract and retain top talent. | |