Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 05:31:15am America, Santiago
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Daily Overview |
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16A: Computer Science Virtual location: VIRTUAL: Agora Meetings | |
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4:48pm - 4:56pm
Generative AI in Scientific Research by Business Students and its Ethics: A Systematic Review 1: CETYS Universidad - (MX), Mexico; 2: Universidad Peruana de Ciencias Aplicadas - (PE) The integration of Artificial Intelligence (AI) into higher business education has generated an unprecedented transformation in scientific production and academic ethics. The objective of this study is to analyze the impact of AI on the research output of business students through a Systematic Literature Review (SLR). Following the PRISMA protocol, a final sample of 40 thematic articles was selected, grounded in a theoretical framework of teaching competencies (TPACK). The results were structured into three dimensions: (i) Output Optimization (45% of the sample), (ii) Adoption and Ethics (37.5%), and (iii) Pedagogical Transformation (17.5%). The study concludes that AI acts as a catalyst for productivity, but its success depends on a curricular redesign that prioritizes the research process over the result. This study provides a strategic roadmap for business schools to integrate AI ethically and effectively. | |