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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 05:31:40am America, Santiago

Daily Overview

Session

12C: Entrepreneurship & Innovation
Virtual location: VIRTUAL: Agora Meetings

Presentation 1

10:20am - 10:28am

Motivation to Lead and Entrepreneurial Intention among University Students: The Mediating Role of Individual Entrepreneurial Orientation

Valicha Cuadra Morales¹, Flor Roxana Quiñones Bernilla², Jenry Alex Hidalgo Lama³, Patricia Ivonne Chávez Rivas², Adelaida Milushka Alfaro Flores³, Karen Lidia Reyes Villanueva², Roberto Juan Tejada Ruiz²

1: Universidad Católica Santo Toribio de Mogrovejo - (PE); 2: Universidad Tecnológica del Perú UTP - (PE); 3: Universidad Privada Antenor Orrego - (PE)

Abstract– The study aimed to analyze the effect of motivation to lead on entrepreneurial intention, considering the mediating role of individual entrepreneurial orientation, among university students in Lambayeque (Peru). The research scope was explanatory, and a PLS-SEM model was estimated using a convenience sample of 438 students (2025-II semester). The reflective constructs were measured with an adapted 24-item questionnaire (5-point Likert scale), and reliability, convergent and discriminant validity (HTMT), as well as collinearity (VIF), were assessed. The results showed adequate psychometric quality (loadings = 0.705–0.842; α = 0.907–0.922; AVE = 0.607–0.647) and considerable explanatory power (R² = 0.589 for individual entrepreneurial orientation; R² = 0.663 for entrepreneurial intention). Positive and significant effects were confirmed: motivation to lead → individual entrepreneurial orientation (β = 0.767; p < 0.001), individual entrepreneurial orientation → entrepreneurial intention (β = 0.479; p < 0.001), and motivation to lead → entrepreneurial intention (β = 0.386; p < 0.001), along with a complementary partial mediation (indirect β = 0.368; p < 0.001). It was concluded that motivation to lead operated as a key antecedent of entrepreneurial dispositions and intention. It was recommended to strengthen university programs that integrate leadership for innovation, experiential learning, mentoring/incubation, and access to networks and seed capital.