Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 05:31:15am America, Santiago
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Daily Overview |
| Session | |
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11C: Entrepreneurship & Innovation Virtual location: VIRTUAL: Agora Meetings | |
| Presentation 2 | |
9:08am - 9:16am
Technological Absorptive Capacity and Performance in Microenterprises: The Mediating Role of Product Innovation in Ecuador 1: Universidad Bolivariana del Ecuador, Ecuador; 2: Universidad San Ignacio de Loyola, Perú Technological innovation is a key driver of global competitiveness; however, in Latin America, limited evidence persists on how microenterprises transform external technological knowledge into innovation and business performance. This study analyzes the influence of technological absorptive capacity on the performance of microenterprises, considering the mediating role of product innovation. A quantitative approach was adopted, with a descriptive and correlational scope, using a cross-sectional design. Data were collected through an online survey administered to 110 Ecuadorian microenterprise owners, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that technological absorptive capacity positively influences both product innovation and business performance, while product innovation directly contributes to performance. Overall, the model demonstrates adequate explanatory and predictive power, providing relevant evidence for understanding innovation and performance processes in microenterprises in emerging economies. | |
