Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 24th Aug 2026, 04:44:26am America, Santiago
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Daily Overview |
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Student Paper (SP) 01 Location: Room 07: Antartica | |
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8:00am - 8:10am
Analysis of the influence of visual and design elements on a cooperative's website on users' perception of trust and risk TEC, Costa Rica This study analyzes how the visual and design elements of the cooperative's virtual store influence users' perception of trust, risk, and acceptance of e-commerce. To this end, a mixed methodology with a non-experimental and cross-sectional approach was used, combining eye-tracking techniques to assess visual attention with a structured questionnaire designed to measure perceived usefulness, ease of use, and risk, supplemented by multiple regression statistical analyses. The results indicate that perceived usefulness and ease of use are the most decisive factors for acceptance of the system, while conscious perceived risk did not show a significant effect. However, cognitive analysis identified critical areas within the interface, especially in the product features section, where visual processing overload was observed, hindering content comprehension and affecting the user experience. | |