Conference Agenda

Digital transformation is changing economic and cultural sectors in Latin America, generating challenges and opportunities. With the COVID-19 pandemic as an event that marked a turning point, driving the growth of digitalization and the video game industry, the aim of this study is to analyze influencer marketing as a resource on digital platforms to attract and retain consumers, especially in the video game industry. A quantitative methodology was used, with a correlational and cross-sectional design, to analyze the relationship between attitudes towards influencers and the digital environment. The research was carried out in Arequipa, Peru, with a sample of 206 university students from Generation Z, whose ages range from 18 to 29 years, of the male gender. The analysis was carried out using a validated multiple-choice questionnaire and Likert scales. The results indicate that the credibility and authenticity of influencers are key factors that positively affect the perception of video game brands, so their recommendations are highly valued by consumers, suggesting that these figures can increase the visibility and sales of brands. The findings highlight the importance of adapting marketing strategies to the dynamics of the digital environment and the need for brands to maintain effective and authentic communication with their audience. This study highlights the need for companies to develop marketing strategies that effectively integrate influencers, taking advantage of their ability to connect with young and skeptical audiences.

The Earth's surface is 70% covered by water, yet the coverage of seismometers in oceans remains limited. A cost-effective solution to enhance seismic detection is to leverage the existing submarine fiber optic network, originally deployed for telecommunications. This study conducts a systematic review of seismic detection techniques using fiber optics, analyzing research published since the year 2000. The main objective was to identify the most commonly used techniques and assess their applicability. The Scopus database was consulted, and 24 articles were selected from an initial set of 596 through a systematic process. The PICO framework guided the analysis of primary sources. The results indicate that Distributed Acoustic Sensing (DAS) is the most widely employed technique. Additionally, most studies were found to be concentrated in the Northern Hemisphere. The study concludes that DAS is a promising approach for developing seismic event early warning systems and mitigating their impacts.

Rural areas in Peru still suffer from a significant lack of mobile coverage, as operators do not find it profitable to invest in these regions due to geographical challenges, infrastructure requirements and economic constraints of the inhabitants. This research proposes the development of a 4G base station prototype for low population density rural areas using SDR technology using the LimeSDR model. Performance evaluation was carried out through local testing with the VOLTE service, using network parameter measurement tools, allowing optimizations for future deployments in rural environments.

he formalization of Internet Service Providers (ISPs) in Peru represents a key opportunity to close the digital divide and improve connectivity in underserved regions. However, this is an understudied topic with scattered information, addressed mainly by government entities and experts with experience in reducing the digital divide. Despite the absence of systematic studies, empirical evidence suggests that these ISPs, although operating informally, have significantly contributed to improving Internet access in rural and marginalized communities. Currently, a high percentage of ISPs lack official recognition, which limits their access to financing, infrastructure, and regulatory compliance. To quantify this problem, this study carries out a preliminary analysis based on official data from Peruvian statistical entities, such as the National Institute of Statistics and Informatics (INEI) and the Supervisory Body for Private Investment in Telecommunications (OSIPTEL). Based on this information, the number of informal ISPs in the country is estimated and the main challenges and opportunities for their formalization are identified. Through a SWOT and PESTEL analysis, strategies are presented to strengthen regulation, encourage investment and promote public-private partnerships. It is concluded that the formalization of ISPs will not
only impact the quality and sustainability of the service, but will also boost economic and social development

This research explored the issue of security when communicating with IoT devices using the MQTT protocol in conjunction with cloud computing. IoT devices pose a greater risk than electronic devices because they do not have software updates, so if a vulnerability is found, the device will remain that way, in addition to allowing access to your network and local data. Despite the risks that IoT devices can pose, the growth in their use shows the importance of streamlining processes and activities through their widespread use in projects in different areas, such as home automation and industry. The use of communication protocols such as MQTT is used when talking about IoT, since with its addition a secure channel is used for the passage of information from the IoT device to a broker that allows the flow of data to the receiver. Cybersecurity protects us from attacks from the Internet by protecting the systems we use, therefore performing penetration tests with specific penetration tools help to perform an analysis that revealed the weaknesses of the IoT communication system and then proceed to reduce vulnerabilities with services in AWS, configurations in the intermediary broker MQTT and rules to protect passwords.

This paper presents an integrated remote monitoring system for telecommunication networks and energy management in rural areas, developed for the connectivity project in Rio Santiago, Condorcanqui, Amazonas. It uses open source platforms such as Prometheus, InfluxDB and Grafana to monitor critical parameters in real time. A key challenge was to integrate non-SNMP compliant equipment, such as solar energy controllers, which was achieved through custom exporters and alternative protocols. The system offers unified monitoring, scalability, proactive alerts and advanced analytics, contributing to project sustainability and reliability in a challenging Amazonian environment.