Creative research methods offer novel ways to generate and communicate knowledge that transcend conventional, linguistically based research methods. Innovative qualitative approaches are crucial for developing original theoretical insights. While creative research methods are commonly employed for data collection and, less frequently, for data analysis, they are rarely utilized for theory building. Currently, there are no qualitative methodologies in psychology that systematically outline how to use visual methods to generate theory creatively. In this paper, I propose Figuration Theory as a creative research method that draws on Caroline Levine’s analysis of forms, in conjunction with narrative, metaphor, visual drawing and movement, as a conceptual engine capable of producing innovative theoretical insights. In this methodology, theory is not just illustrated through visual form; it is also generated by it. This paper illustrates the practical application of the proposed methodology through a case study. Guidelines are also provided on how to apply this method in practice, along with its potential applications across various disciplines and contexts. This work offers a valuable conceptual and methodological resource for artists, practitioners, and scholars of narrative psychology and qualitative research methods, both in South Africa and in diverse global contexts.