Conference Agenda
Overview and details of the sessions of this conference.
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Some information on the session logistics:
If not stated otherwise, the discussant is the following speaker, with the first speaker being the discussant of the last paper. The last speaker of each session is the session chair. (Exception: invited sessions)
Presenters should speak for no more than 20 minutes, and discussants should limit their remarks to no more than 5 minutes. The remaining time should be reserved for audience questions and the presenter’s responses. We suggest following these guidelines also in the (less common) 3-paper sessions in a 2-hour slot, to allow participants to move between sessions. Discussants are encouraged to avoid summarizing the paper. By focusing on a few questions and comments, the discussants can help start a broader discussion with the audience.
Only registered participants can attend this conference. Further information available on the congress website https://www.iseg.ulisboa.pt/en/event/iipf/ .
Venue address: ISEG - Lisbon School of Economics & Management, R. Francesinhas 21, 1200-675 Lisboa, Portugal
Please note that all times are shown in the time zone of the conference. The current conference time is: 17th Sept 2026, 11:38:04am WEST
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Daily Overview |
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D10: Innovation, IP, and Corporate Disclosure Location: Room 110 (Francesinhas 1) | |
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Narrowing The Trademark Gap: Lessons From A Randomized Controlled Trial Etla Economic Research, Finland Innovation and economic growth in advanced economies increasingly depend on intangible assets such as patents and trademarks. This study examines the causal effect of information provision on firms’ propensity to apply for a trademark. We combine a Randomized Controlled Trial (RCT) with Difference-in-Differences (DD) analysis using administrative register data. In the RCT, the Finnish Patent and Registration Office (PRH) sends randomly selected firms letters containing different types and levels of information about trademarks. We evaluate the impact of the campaign by comparing changes in the trademark application rates across groups receiving no information, standard information, or enhanced information. Beyond measuring overall increases in applications, the study identifies which specific messages are most effective and which types of firms are most responsive to the intervention. Our findings confirm a modest positive response. Information about protective properties of trademarks works for the whole sample; sole proprietors respond more heavily to standard information.
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