Veranstaltungsprogramm

Sitzung
Wirtschaft und Digitale Transformation
Zeit:
Mittwoch, 07.05.2025:
13:30 - 15:00

Chair der Sitzung: Manuel Pfitzner, FHCW
Ort: A.-1.04

FH Campus Wien, A-B, Ebene U1 Lageplan: https://www.fh-campuswien.ac.at/fileadmin/redakteure/FH_Campus_Wien/Dokumente/Lageplan-FH-Campus-Wien.jpeg

Präsentationen

Green and Digital Transformation in SMEs: Insights and Recommendations from Austria

Selina-Maria Schiller, Mario Situm, Karin Steiner

FH Kufstein Tirol, Österreich



Green Matters: Linking SME’s Green Marketing Communication Practices And Customer Responses - An Empirical Investigation

Sandra Pauser

Lauder Business School, Österreich



Sustainability in the Age of Global Value Chains: The Environmental Smile Curve and Unequal Ecological Exchange

Christian Reiner

Lauder Business School, Österreich



Readiness and Adoption of Digital Product Passports (DPPs) by Austrian Enterprises – A sectoral survey

Tassilo Pellegrini, Zahra Mesbahi

Fachhochschule St. Pölten, Österreich



Nudging Towards Sustainability: How Different Nudges Influence Meat Alternative Purchases In E-Commerce

Sandra Holub, Elisabeth Wolfsteiner, Melanie Münzberg

FH WIENER NEUSTADT | Campus Wieselburg, Österreich



Sustainability Orientation And Entrepreneurial Actions Among University Students

Maija Worek, Diana Muslimova, Manfred Schieber

FHWien der WKW, Österreich