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RN09_06: Morality, Sustainability and Responsibility
2:00pm - 3:30pm
Session Chair: Sebastian Koos, University of Konstanz
Location:BS.3.16 Manchester Metropolitan University
Building: Business School, Third Floor, North Atrium
Corporate Volunteering from the Perspective of Nonprofit Organizations – An Institutional Logics Lens
University of Vienna, Austria
Societal challenges become more and more complex because they not only transcend national borders but also call for combined efforts of multiple actors from different societal sectors. This study examines corporate volunteering (CV), a specific form of cross-sector collaborations, from the point of view of nonprofit organizations (NPOs). While the peculiarities of cross-sector collaborations have been widely investigated, an understanding of how the broader institutional environment might affect the collaboration process remains limited. Therefore, an institutional logics lens on CV was applied in order to better understand how the institutional embeddedness of the participating NPOs and corporations affect the collaboration. To this end, sixteen semi-structured interviews were conducted with staff in NPOs responsible for CV.
The findings show that the collaboration process accommodates societal sector logics of both the nonprofit sector (i.e. a community logic) and the profit sector (i.e. a market logic) simultaneously and that the specific materialization of both institutional logics is contingent on the stage of the partnership. Surprisingly, the respective collaborations do hardly involve conflict arising from the domination of a market logic. The project managers responsible for CV in the NPOs were able to selectively couple practices from both societal sector logics in a manner that helped generate value for the partnering organizations while at the same time minimizing the potential for conflict during the partnership. The structural characteristic of the NPO (e.g. size) as well as previous partnership experiences with corporations represent further important contingencies of how the societal sector logics play out in the collaboration process.
Moving Beyond Corporate Social Responsibility Towards Sustainability: Evaluation Of The Social Impact of Businesses
Liviu-Catalin Mara1, Carmen Elboj Saso2
1University Rovira and Virgili (Spain); 2University of Zaragoza (Spain)
Sustainability is a vital issue for Europe and humanity amidst the expansion of capitalism and the economic crises and social inequalities derived from it. Corporate Social Responsibility is a regulation developed by the business actors themselves that has not been able to resolve the sustainability challenges that the economic systems pose to our societies. For this reason, scientific research must move beyond this concept and propose useful tools to guide scholars and private actors alike in the quest for sustainability that is compatible with economic interests. This research builds on the findings and outcomes of the FP7 research project "IMPACT-EV. Evaluating the impact and outcomes of European Social Sciences and Humanities research", by introducing the concept of social impact in economic sociology research and establishing a theoretical framework and the elements needed to highlight the research on businesses that incorporate sustainability as just another dimension of their development model. Thus, this research can promote further social impact by disseminating these experiences for the entire society. This communication brings to the fore the latest contributions that Sociology brings to tackle the issues of inequality, social exclusion and other negative aspects of the economic systems through promoting responsible and sustainable business models.
Sustainability as an Indicator in Trade Credit Insurance Risk Assessment
So far, the responsibility to implement and regulate sustainable management on a wider scale is thrust upon politics. Regulations regarding sustainability include multiple topics such as social, environmental and governance issues all having an impact on the socio-economic development of companies and countries.
The insurance market, other than the financial market, has not been of much interest for sociological research. The way insurances can lead to new developments for their customers should therefore be further investigated. A very specialized and rather small field within the insurance market are so called trade credit insurance (TCI). TCI are business insurances only and cover the trade credit one companies gives another by delivering goods to it without previous payment and significantly reduces the risk of insolvency. In order to cover such risks, TCIs have a risk management assessing the companies in question, similar to rating agencies. The risk assessment takes a lot of economic indicators into account. So far, sustainability does not officially belong to the assessment criteria, preliminary interviews with risk managers have shown though that ecological risks such as earth quakes or tornados are part of the country risk indicators. Taking the above mentioned into account, the idea of including sustainability as an indicator in risk assessments could trigger a step towards a more sustainable management in companies as the ranking of TCIs is extremely accurate in order to have a minimal risk of loss.
'Everyone should Know the Price of Our Water': Moralization and its Implications in Development Practices in Batken, Kyrgyzstan
Tallinn University of Technology, Estonia
Development cooperation sector has long been criticized for promoting neoliberal capitalist agenda and moralities globally. The recent financial crises and the (re)emergence of new development donors, some believe, have shaped a new paradigm, challenging the 'traditional' development tools and narratives. Yet the common features within Western and non-Western aid, and their implications, remain under-explored.
This paper proposes to look beyond the Western and non-Western aid divide and examine the similarities in development practices of the diverse donors. As the focus on private sector as a driver for development and the use of managerialism in aid delivery take the centre stage across development practices, this paper explores the moral narratives that they promote.
Drawing on a case study of rural development initiatives in Batken, which has for a long time been a highly 'aid responsive' remote region in Kyrgyzstan, this paper explores the role the international donors play in changing entrepreneurial moralities of recipients of development assistance and their contribution to responsibilizing recipients of aid into neoliberal subjects tasked with ensuring economic growth of the region through their participation in markets.