Conference Agenda

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Session Overview
Session
RN05_09b: Collaborative consumption
Time:
Friday, 23/Aug/2019:
11:00am - 12:30pm

Session Chair: Mikko Laamanen, Royal Holloway University of London
Location: BS.G.35
Manchester Metropolitan University Building: Business School, Ground Floor Oxford Road

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Presentations

Digital Cultural Consumption As ‘Online’ Cultural Capital. The Use Of Online Sources For Active And Receptive Cultural Participation

Mart Willekens

Ghent University, Belgium

This paper analyses digital cultural participation as a form of ‘online’ cultural capital. Cultural consumption is often used as an indicator of embodied cultural capital, because it requires appropriate interactions with different cultural forms. In Bourdieu’s framework, these appropriate interactions are closely related to an aesthetic disposition acquired through primary and secondary socialisation in an environment with sufficient capital stocks. However, with the rise of web 2.0., many interactions with culture are currently happening online. On the one hand, this trend is often heralded as a new way to democratize culture. Cultural policy tend to describe digitization as an opportunity to broaden participation, because it makes culture ‘accessible’ for different social groups. On the other hand, research on the digital divide shows that access to online sources is far from equal and still requires specific skills, which suggests that digital cultural participation can be analysed as a derivative form of ‘online’ cultural capital. To test this argument, we use population data from the ‘Amateur Arts in Flanders Survey - 2019’ to analyse the effects of economic, social and (parental and institutionalized) cultural capital on the use of online sources for both receptive and active cultural participation. For receptive cultural participation, we focus on online interactions with existing cultural forms and for active participation, we focus on the use of online sources to make (or distribute) personal artistic creations. Next, we compare these new models for digital cultural participation with existing models for ‘offline’ receptive and active cultural participation.



Repair and Do-It-Yourself Urbanism in two Vienna districts

Michael Jonas, Segert Astrid

Institute for Advanced Studies, Austria

In Vienna (as in other cities in Europe) tons of electrical appliances, furniture, textiles and other everyday items are thrown away even though they could frequently still have been used further had they been repaired or maintained. The resulting large quantities of garbage are the result not only of production and usage practices in the economic sphere or lifestyle and milieu specific consumption practices in the private and the public sphere, but also of the virtual absence of corresponding urban infrastructures. At the same time, a rise in sharing projects, recycling measures, do it yourself (DIY) activities and repair initiatives – subsumed under the label repair & DIY urbanism – can also be observed in many cities. Even if such phenomena are not established on a broad scale, repair & DIY urbanism is nonetheless attributed enormous potential when it comes to transforming non-sustainable urban areas and their infrastructures and dominant business and consumer practices into resilient ones – even if such claims are not yet based on validated knowledge. The proposed contribution will take up these observations and will give an overview of repair and DIY practices and actors in two city districts in Vienna investigated in a transdisciplinary R&D consortium comprising a sociological research group, an intermediary organization as well as commercial and non-profit practitioners. Based on extensive ethnographic fieldwork a typology of respective activities allows a deep insight into the configuration of the district specific Repair & DIY urbanism as well as its transformative potential with regard to the development of resilient urban districts.



In Constant Tension between Markets and Movements. A Field-Theoretical Perspective on Platform-Based Collaborative Consumption

Christian Flick

TU Berlin, Germany

In the following, I will propose to look at platform-based collaborative consumption from a field theory perspective (Fligstein/McAdam) with emphasis on the dynamics between social movements and market actors enfolding in three historical phases.

Originating in social movement-like attempts of social transformation through platform-based modes of collaborative consumption, a new market, the so called sharing economy, has emerged. Private resources like apartments and cars, in the beginning of digital sharing used to provide social alternatives to markets (e.g. Couchsurfing) now have become market objects themselves.

Due to practices of commodifying private resources by undermining regulatory frameworks said to cause negative social effects, incumbents such as Airbnb and Uber are increasingly facing criticism. In recent years, new social movements established the idea of platform cooperativism to challenge the incumbents by re-organizing attempts of social transformation through embedding modes of collaborative consumption in cooperative structures.

Applying a field-theoretical approach, platform-based collaborative consumption can be analyzed not just as a bundle of heterogenous and dynamic concepts, but as a contested field in the sense of a political arena, where power relations and the ability to frame issues according to one’s own agenda become crucial. Focussing on the complex and dynamic interplay between the constitution of market actors and social movements, the question of how collaborative consumption is embedded in organizational frameworks is key for understanding both the emergence of the sharing economy and it’s ambivalent character.



Consumption Patterns And A Relational Space Of Social Networks For Pre And Teenagers: To Be Popular Or Tumblr.

María Dolores Martín-Lagos López1, Marta Donat López2

1University of Granada, Spain; 2Instituto de Salud Carlos III Madrid (Spain)

The objective of this paper is to analyse youth (11 to 15 aged) relational space of consumption in social networks. In Consuming Lives (2007), Bauman examines social networks as a social space known as a market. This market is characterised by both the vanishing of private life, and the necessary participation of the subject as a saleable product. According to the author, this is a mechanism of recognition and approval necessary for socialization. In this framework, being famous, desirable and desired is the summit against the insipid mass of faceless products. Based on his analysis, this paper presents the results of in-depth interviews with girls and boys aged 11 to 15. Together with the analysis of images, whose new codes and categorisations are used by young people to interpret the Instagram profiles, It used a bibliographic review. Among others, which brand to be Popular or Tumblr. Secondly, the extent to which they know brands and consumer objects through them and what networks of relationships they establish. Finally, if there is a discourse on critical and responsible consumption in which they are able to discern when there is subliminal advertising.



 
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