Conference Agenda

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Session Overview
RN12_10a: Media and Environmental Communication
Friday, 23/Aug/2019:
2:00pm - 3:30pm

Session Chair: Aleksandra Wagner, Jagiellonian University
Location: BS.3.21
Manchester Metropolitan University Building: Business School, Third Floor, North Atrium Oxford Road

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Topic Modelling The Mass Media Representation Of Climate Change In Lithuania

Florian Rabitz, Audronė Telešienė, Eimantė Eimantė

Kaunas University of Technology, Lithuania

The aim of this presentation is to analyze the semantic structure of climate change discourse in Lithuanian online news media. The main research questions: how has the representation of climate change in Lithuanian news media evolved over time? We analyze a corpus of 640 news articles published in Lithuanian online news media over the period from 2010 to 2018. Applying Latent Dirichlet Allocation to uncover the hidden semantic structure of the media discourse, we first identify distinct topics across our corpus, such as the linkage between climate change and natural disasters or the recent role of US climate policy. Second, we assess changes in topic frequency over time. Preliminary findings suggest that, during the period under consideration, international- and European aspects of climate policy gain in importance across our corpus, while climate change becomes increasingly disentangled from other processes of global environmental change.

The research project ‘Public Perceptions of Climate Change: Lithuanian case in a European Comparative Perspective’ is funded by a grant (No. MIP‐17-126/SV3-0511) from the Research Council of Lithuania.

Media’s Social Construction of Environmental Issues: the (in)visible dimensions of drought periods on the Portuguese region of the Alentejo

Ana Rita Matias

Social Sciences Institute - Lisbon University (ICS-UL), Portugal

The coverage of environmental disasters by the media can be an important information mechanism and a decoder of complex information to the public. It also plays a role in building the public perception of environmental issues and the social construction of environmental disasters (Schmidt and Delicado, 2015). In historical terms, due to its geographical position, Portugal has always been affected by periods of drought. However, recent studies have identified that the probability of drought increased in the Iberian Peninsula at a rate higher than 3% per decade (Stagge et al, 2017) and that these phenomena will become more frequent and intense. The Portuguese region of Alentejo is considered one of the most affected areas by climate change in Europe since it is highly vulnerable to rising temperatures and reduced precipitation, and already considered at a tipping point close to the habitability limit (ERAAC, 2018; Santos, 2012). Based on a comparative analysis of regional newspapers ("Diário do Alentejo" and the "Diário do Sul”), I will identify the major thematic dimensions (concerns, conflicts, symbolic aspects) that arise from the news published in the last two decades regarding the effects of drought periods on ecosystems, economic activities, local power relations, communities, and the popular imagination. Based on the analysis of the local media, I seek to understand the communities’ concerns about drought and how they deal with its consequences, which could be symptomatic of the level of vulnerability and local adaptability in place.

Corporate Social Responsibility Communication and Interaction Processes Towards Sustainable Brownfields Redevelopment

Teresa Burguete, Idalina Sardinha, Cristina Baptista


Corporate Social Responsibility Communication (CSRC) is crucial as a route to enhance the way the company addresses stakeholders’ concerns and expectations. The aim of this paper is to understand the nature and development of the relationships established between organizations and its key stakeholders within the realm of corporate social responsibility communication.

Theory gaps can be found when trying to get a clear picture of how CSRC happens. CSRC is not cohesive along the insights from the variety of disciplines the studies originate and there is no empiric evidence regarding multi-paradigmatic research. This paper follows a theoretical perspective that brings together marketing and economic and organizational sociological theories, respectively Interaction Processes (IP) approach and CSRC. It introduces a conceptual framework that enables analysing stakeholder relationships and allows the understanding on how stakeholders’ interactions influence the way a company develops sustainable management.

Methodological challenges include testing this framework in the research setting of mine brownfields redevelopment. Dyadic relationships between brownfield redevelopment company and public bodies, and regulators, and communities/society will be comprehensively investigated through the IP under the realm of CSRC.

The conceptual framework is a theoretical tool for application to dyads within stakeholder relationships. Some difficulties are expected in obtaining undisclosed data from companies and their willingness to be interviewed. Still, it is expected that new and relevant insights are attained regarding IP and CSRC.

The innovation lies on the interdisciplinarity of the framework adopted, by bringing together marketing and economic and organizational sociological theories, respectively IP and CSRC. These approaches will complement each other in the understanding of stakeholder relationships and will contribute to attain sustainable redevelopment.

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