The literature indicates that air pollution disproportionately affects socioeconom-
ically disadvantaged groups, who experience higher exposure levels. Additionally, it
suggests vagely that a discrepancy exists between perceived and measured air pollution.
Linking survey and air quality data, this study examines this perception gap, confirm-
ing that lower-income individuals are more likely to feel affected, while individuals
in countries with high measured air pollution do not always report feeling impacted.
Exploiting natural variation in coal-fired power plant operating days and London’s
air pollution alerts, this study evaluates how interventions enhance awareness of air
quality and reduce the perception gap through channels of information and exposure.
The findings will determine whether these measures not only improve objective air
quality but also align public perceptions with reality, thereby mitigating disparities
across socioeconomic groups. The results offer actionable insights for policies aimed at
promoting environmental equity and fostering informed decision-making.