Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Daily Overview |
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Green preferences and voluntary approaches Location: Auditorium O: Terje Hansen Session Chair: Andrei Kalk, University of Vienna | |
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Transparency of Carbon-Neutral Labels: Evidence from a Choice Experiment 1: University of St.Gallen, Switzerland; 2: Swiss Federal Institute of Aquatic Science and Technology, Switzerland This paper examines the effect of transparency in carbon-neutral labeling on consumer willingness to pay. Carbon-neutral labels indicate that a product’s greenhouse-gas emissions have been offset (compensated) outside the company and/or directly reduced within it. Although CO2 offsets are generally viewed as less effective than CO2 reductions, most labels on the market lack transparency regarding the proportion of CO2 offset and CO2 reduction. This study empirically investigates whether consumers are willing to pay for transparency on carbon-neutral labels and explores whether there are differences in consumers’ valuation of CO2 reductions versus CO2 offsets. Using a discrete‐choice-experiment survey among UK tea consumers, I compare willingness to pay for standard versus transparent carbon-neutral labels. The control group saw a standard carbon-neutral label, while the treatment groups saw transparent labels indicating different shares of CO2 offsetting and CO2 reduction. I find no evidence of consumers’ willingness to pay for transparency on carbon-neutral labels or preference for CO2 reductions over CO2 offsets. | |