Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Daily Overview |
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Green preferences and climate policy Location: Auditorium K Session Chair: Tara L'Horty, Climate Economics Chair | |
| Presentation 2 | |
Emotions, Relevance to Climate Change and Pro-Environmental Behavior: an Experimental Investigation 1: CEE-M, Montpellier, France; 2: EPSYLON, Université de Montpellier Paul Valéry, France; 3: Université de Montpellier Paul Valéry, France This paper examines the effects of negative emotions and emotional relevance on pro-environmental behavior (PEB). Utilizing emotionally relevant content in communication can amplify its persuasive impact and effectiveness in fostering PEB. Through a laboratory experiment employing the Pro-Environmental Behavior Task (PEBT; Lange et al., 2018; Lange & Dewitte, 2020, 2021), with a trade-off between a green travelling choice and a brown travelling choice through an opportunity cost and real environmental consequences (carbon emissions link to the brown choice), we analyze how controlled emotional induction affects individuals' engagement in PEB. Our findings reveal that participants exposed to relevant environmental stimuli displayed significantly greater engagement in PEB compared to those exposed to irrelevant stimuli. However, contrary to expectations, individuals experiencing negative emotions did not show higher PEB engagement than those in a neutral emotional state. These results suggest that while contextually relevant information effectively promotes PEB, simply inducing negative emotions may not be sufficient. A deeper understanding of emotional relevance could strengthen the impact of environmental campaigns and interventions. | |
