Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 10th Sept 2026, 07:07:45pm CEST (Norway)
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Daily Overview |
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Social norms 2 Location: Auditorium K Session Chair: Jérôme Pivard, INRAE | |
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The reputational impact of pro-environmental behavior University of Kassel, Germany Using a survey of a large representative sample of the German population, we study the reputational impact of a range of different pro-environmental behaviors. The results show that most environmentally friendly measures are associated with a positive effect on the person's reputation, some measures are considered neutral, and only a few are associated with a negative effect on reputation. Measures that are costly or difficult to implement are associated with a lower and not a higher reputational gain than easy measures which contradicts the assumption that more effort and commitment lead to more recognition. Measures that can be characterized as social engagement, such as voting for certain parties, participating in demonstrations, joining NGOs, or boycotting companies, are rarely associated with a reputational gain. Measures that are associated with a reputational gain are more likely to be implemented, especially if they are easy to implement and visible to others. Overall, the best indicator of the likelihood of implementing a measure is how easy or difficult it is to implement. | |