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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Please note that all times are shown in the time zone of the conference. The current conference time is: 10th Sept 2026, 07:07:17pm CEST (Norway)

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Daily Overview

Session

Sustainable agriculture and conservation
Location: Auditorium L: Ingrid Simonnæs
Session Chair: Andreas Gerster, University of Mainz

Presentation 3

INVESTIGATING NEW WAYS TO FINANCE ORGANIC FARMING: A NATIONAL SURVEY ON FRENCH CONSUMERS

Jens Abildtrup, Anne Stenger, Nathalie Picard, Yuqi Zhang, Raphaëlle Rio

BETA, CNRS, INRAE, University of Strasbourg, University of Lorraine, France

Discussant: Andreas Gerster (University of Mainz)

France is struggling to expand the area under organic farming (OF). Public investment in the conversion and maintenance of this agricultural system remains limited, despite European objectives aiming for 25% of agricultural land dedicated to OF and France's national target of 18% by 2027. In this study, we conducted a survey of French consumers to explore crowdfunding as a potential financing solution to assist farmers. We are among the first studies to explicitly examine citizens' preferences for participatory support mechanisms for OF, specifically through monetary contributions (crowdfunding), including donations (crowdgifting) and loans (crowdlending), as well as time contributions (crowdsourcing). Crowdfunding participation is influenced by a variety of socio-economic, experiential, and behavioral factors. We observe that willingness to contribute—whether financially or through labor—is high, and that certain project characteristics, such as location or the presence of a counterparty, are particularly valued. Individuals who consume organic products are more likely to engage in crowdfunding. Additionally, those following specific dietary regimes (e.g., vegetarianism, veganism) show a higher propensity to support crowdfunding projects that do not involve livestock production. Willingness to pay a price premium for organic food is also a strong determinant of crowdfunding participation. Furthermore, individuals who perceive their involvement in crowdfunding as a factor influencing their future organic food consumption are more likely to participate in donation- and loan-based crowdfunding. Understanding these dynamics is essential for designing targeted campaigns that effectively engage potential contributors.