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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

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Daily Overview

Session

Egg-timer session: Sustainable development and technological change
Location: Auditorium H
Session Chair: Alessio D'Amato, Università degli Studi di Napoli "Parthenope"

Presentation 4

Green R&D incentives in the presence of greenwashing

Cainelli Giulio¹, Alessio D'Amato², Marin Giovanni^3,5, Mazzanti Massimiliano^4,5

1: University of Padua, Italy; 2: Università degli Studi di Napoli "Parthenope"; 3: University of Urbino Carlo Bo, Italy; 4: University of Ferrara, Italy; 5: SEEDS, Italy

Greenwashing is a highly debated phenomenon, and the legislation, at least in the European Union, is rapidly evolving in a direction of empowering consumers in understanding the nature of green efforts exerted and/or advertised by firms. In this paper, we start from this policy relevant consideration and aim at empirically assessing the potential impact of greenwashing on green R&D effort by firms, providing potential support for the legislative evolution in the EU and, more generally, policy relevant considerations. We move a first step in addressing the impact of greenwashing on green innovation by firms, measuring the latter through patent applications, while greenwashing is measured by an original indicator combining information on companies’ environmental performance with information about the extent of companies’ disclosure of environment-related information. Our preliminary results show that greenwashing has a negative impact on patents applications, at least in our preferred estimates. We also focus on a conceptual setting that may help to explain our results, specifically in relation to the way in which greenwashing may steer resources away from green innovation through demand side drivers.